Brand Activation Specialist

As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.

The Brand Activation Specialist supports the in-store presence and awareness of MM Development Company wholesale brands at third-party dispensaries across Nevada. This field-based position travels between partner accounts to execute in-store activations, maintain branded displays and merchandising, educate dispensary staff on products, and support brand visibility and sell-through.

Include the following. Other duties may be assigned.

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.
• Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
• Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
• Distribute updated sell sheets, menus, and product literature as new products launch.
• Manage swag, giveaway, and display material inventory, including reorder timing and storage.
• Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

This job has no supervisory responsibilities.

To perform the job successfully, an individual should demonstrate the following competencies:

• Continuous Learning
  - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
• Job Knowledge
  - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Use of Technology
  - Demonstrates required skills; adapts to new technologies.
• Communications
  - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.
• Cooperation
  - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
• Ethics
  - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
• Adaptability
  - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality
  - Is consistently at work and on time; arrives at meetings and appointments on time.
• Dependability
  - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative
  - Volunteers readily; undertakes self-development activities; asks for and offers help when needed.
• Innovation
  - Meets challenges with resourcefulness.
• Judgment
  - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.
• Planning/Organizing
  - Uses time efficiently.
• Quality
  - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
• Quantity
  - Meets productivity standards; completes work in timely manner; strives to increase productivity.
• Safety and Security
  - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.