Director, Consumer Insights

Overview

Movado Group, Inc. designs, sources, and distributes MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and CALVIN KLEIN watches worldwide, and operates Movado company stores in the United States.

Movado Group designs, sources, and distributes some of the world's most recognized and respected watch brands including Movado, Concord, EBEL, Olivia Burton, and MVMT, as well as licensed brands such as Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, and Calvin Klein. Guided by design, innovation, and craftsmanship, Movado Group brings time, style, and self-expression to consumers around the world across luxury, fashion, and lifestyle categories.

Why Movado Group

At Movado Group, you will help shape how consumers around the world connect with time, design, and self-expression. You will join a company that blends timeless craftsmanship with forward-thinking innovation and play a key role in ensuring the consumer's voice guides how we design, market, and grow our brands globally. We believe leadership starts with trust, collaboration, respect, and a genuine curiosity to learn and grow.

These qualities define how we work and how we lead.

The Director of Consumer Insights is a strategic partner to the Chief Executive Officer and Executive Leadership Team. This leader will strengthen Movado Group's understanding of consumers globally and across all Movado Group brands by leading consumer-centered research and data-driven programs that bring the voice of the consumer into strategic decisions.

The Director will play a key role in shaping the function alongside the CEO and senior leadership team—partnering to define the vision, build the roadmap, and embed insights into strategic decisions across a global, multi-brand portfolio.

• Setting the Foundation and Strategy
  • Build and lead the global Consumer Insights function, shaping the vision, roadmap, and infrastructure from the ground up.
  • Develop segmentation frameworks to serve as a strategic anchor for each brand and market.
  • Define and manage a prioritized annual Insights Roadmap that identifies key questions, research priorities, and how findings will be shared and applied.
  • Champion the voice of the consumer across the company and influence decision-making at the highest levels.
• Understanding Our Consumers
  • Lead global and regional research to understand consumer needs, values, and behaviors across categories and geographies.
  • Design and oversee usage and attitudes (U&A) studies, brand health tracking, and consumer segmentation.
  • Monitor emerging trends and shifts in consumer preferences to inform brand and innovation strategies.
  • Integrate qualitative and quantitative methods, including social listening and trend research.
• Applying Insights to Drive Business Impact
  • Translate research findings into actionable recommendations that inform brand positioning, product development, marketing, and retail strategies.
  • Deliver regular Global Consumer Insights Reports and trend briefings tailored for senior leaders and cross-functional teams.
  • Support global and regional teams by connecting insights to commercial goals and brand strategy.
• Collaboration and Capability Building
  • Partner cross-functionally with brand, design, marketing, merchandising, retail, e-commerce, and wholesale teams.
  • Collaborate with analytics teams and external research vendors to ensure consistent, high-quality methodologies and data integrity.
  • Cultivate a culture of learning, curiosity, and insight-driven decision-making across the company.

Qualifications

• Bachelor's degree required; advanced degree in Marketing, Psychology, or a related field preferred.
• Ten or more years of experience in consumer insights, market research, or brand strategy within global consumer brands; experience in luxury, fashion, or accessories is preferred.
• Proven experience building or scaling insights capabilities in a complex, global organization.
• Demonstrated ability to lead segmentation, category-level research, and trend tracking initiatives.
• Skilled in both qualitative and quantitative methods and in integrating insights into brand and business strategy.
• Strong communication and storytelling skills, able to influence senior leaders and simplify complex findings.
• Experience managing research vendors and cross-functional teams.
• Global mindset with cultural fluency and understanding of regional differences.
• Experience building insight functions or research capabilities in a global environment.
• DIRECT APPLICANTS ONLY - NO AGENCIES

• The base salary range for this position is $140,000 to $170,000 per year. Base salary is determined by individualized factors such as experience and market location. Depending on company and individual performance, this position also may be eligible for an annual bonus.
• As a benefit eligible position, this role enjoys access to medical and dental plans, vision plan, Life Insurance, Accidental Dismemberment & Death Insurance, Tuition Reimbursement, 401(k), Short-Term…