DreamLab Marketing & Community Outreach Coordinator; Hybrid, part-time

Description

The Girl Scout mission is to build girls of courage, confidence, and character, who make the world a better place. Behind every Girl Scout and volunteer is a team of local staff ready to help them earn that next badge, embark on a camping adventure, or organize an impactful service project. We are Girl Scouts of Northern New Jersey (GSNNJ) serving girls in grades K-12 in Bergen, Morris, Passaic, Sussex and northern Warren counties.

We bring the Girl Scout Leadership Experience to 19,000 girls and 10,200 adult members. Our newly opened Dream Lab is a bold, imaginative hub for sisterhood, a place where ideas ignite, friendships flourish, and possibilities come to life. This dynamic new experience center offers Girl Scouts a whole new and meaningful way to explore our four pillars - STEM, Life Skills, Entrepreneurship, and Outdoors.

To build strong community connections and expand Dream Lab’s reach and impact, GSNNJ is seeking a creative and community-minded part-time Dream Lab Marketing & Community Outreach Coordinator to join our team.

The Dream Lab Marketing & Community Outreach Coordinator is a hands-on, creative role responsible for promoting Dream Lab programs, keeping the physical space current and engaging, creating social media and marketing content, and building awareness throughout the community. This person will help ensure that families, Girl Scout members, educators, schools, community organizations, and other stakeholders know what is happening at the Dream Lab and how they can get involved.

The ideal candidate is highly organized, visually creative, comfortable with community outreach, and able to move easily between creating a flyer, posting a reel, updating a showcase, and connecting with a local partner.

Weekly hours: upto 20 hours a week

Hourly rate: $26-$27 per hour

• Create and update flyers, posters, signage, digital graphics, handouts, and other promotional materials for Dream Lab programs, events, field trips, troop experiences, birthday parties, rentals, and special initiatives.
• Develop engaging social media content, including graphics, captions, photos, reels, stories, and short-form videos that showcase Dream Lab opportunities and experiences.
• Capture, organize, and maintain a library of photos, videos, participant highlights, and other content for use across marketing and communication channels.
• Develop audience-specific messaging and materials for Girl Scout members, families, educators, homeschool communities, community partners, renters, and other stakeholder groups.
• Maintain a marketing and outreach calendar to ensure programs, events, and other opportunities are promoted effectively and well in advance.

• Maintain and regularly refresh Dream Lab posters, signage, showcases, and displays to ensure the space remains current, welcoming, and engaging.
• Create monthly and seasonal displays highlighting heritage and awareness months, Girl Scout initiatives, community celebrations, and other relevant themes.
• Help ensure that the Dream Lab’s physical and visual presentation reflects the Girl Scout brand and the energy of its programs and experiences.

• Build awareness of Dream Lab through ongoing outreach to schools, libraries, recreation departments, municipalities, youth-serving and cultural organizations, nonprofits, businesses, and other community partners.
• Distribute promotional materials and identify newsletters, community calendars, social media groups, listservs, local events, and other channels that can expand Dream Lab’s visibility.
• Represent Dream Lab at community events, fairs, school programs, and other…