Product Manager

Full-time
· Hybrid (3 days minimum in office)

Reports to:

Alex Jackson, VP Product and Marketing & Cofounder

Works with:
Product Manager, Product Designer, Marketing team, Engineering, Design

About Carv

Carv produces a wearable ski motion sensor paired with an AI coaching app. We are now launching a phone-only product alongside Carv 2, opening up a fast growth product tier that brings personalised on-snow coaching to a much wider audience. This expands our funnel from a single hardware SKU into a layered offer, freemium mountain guide, phone coach, tracker upgrade, with new growth mechanics at each step.

We need a Growth PM to own the launch and optimisation of the phone-only product end to end. The app store listing, onboarding, activation moments, paywall, free-to-paid conversion, social growth mechanics, retention loops, and upsell. This is a hands‑on builder role with significant scope to define how the ski world meets the Carv ecosystem.

Phone-only is a different game from hardware. Lower price point, lower commitment to start, but much higher leverage on funnel mechanics. Every onboarding step matters. Every paywall variant matters. Every retention moment that brings someone back for a second ski day matters. Unlike the Carv 2 funnel, which is anchored by a considered hardware purchase, the phone product grows by iteration of the product surface itself.

Your challenge will be to treat the phone product as a continuous experimentation surface, instrumenting it properly, identifying the highest-leverage points in the funnel, and shipping iterations fast enough to compound learning across a season. You will need to balance acquisition (getting more skiers to try app) and conversion (monetisation) and upselling to a richer data product with the wearable (the upgrade path to Carv
2), without cannibalising the higher-margin product.

The role will sit alongside the PM for the Carv 2 product and a product designer. You will run design processes yourself, prioritise strategies and features, vibe ode features yourself and hand off to engineering. It is a full stack role with a chance to make an impact on the business.

This role is the dedicated owner of the phone product's growth surface, partnering closely with Marketing on the funnel above the install, with Engineering and Design on what ships inside the app, and with the wider product team on how the phone ladders into Carv 2.

You will be making things — flows, prototypes, experiments, dashboards, decisions — at high pace, with AI tooling as a core part of how you operate. The expectation is that you can move from problem to shipped iteration faster than a traditional PM, because you can prototype, design, and scaffold code yourself.

• Define the metrics that matter at each stage and the targets to hit. Instrument the funnel properly.
• Diagnose where the funnel under performs and run experiments to lift conversion. Hold a continuous experimentation cadence with clear hypotheses, measurement, and decision points.
• Partner with the Performance Lead on store listing, landing experience for paid traffic, and creative-to-product handoff.

• Own the iteration roadmap for the phone-only product, prioritised by impact on growth metrics rather than feature parity with Carv 2.
• Design and ship experiments across onboarding, paywalls, pricing surfaces, retention loops, referral mechanics, and the in-product upgrade path to the tracker.
• Translate quantitative findings and qualitative customer insight into shipped changes. Watch session replays, read reviews, talk to users — and make sure that signal lands in the backlog as concrete iteration.
• Make decisions on what gets built next. Defend prioritisation with data and ship it.
• Run your own design pipeline using AI tooling. Produce flows, prototypes, and high-fidelity mockups in Figma using the Carv design system, without needing a designer in the loop for every iteration.
• Use Claude Code to scaffold experiments, modify the app and web codebase, and build internal tooling. Comfort in the terminal is expected, not optional.
• Hold a high quality bar and ship via our…