Vice President of Marketing & Sales - Woodward

* Join a growing organization that is open minded to innovation, growth and new ways of thinking.
* Be part of the team that grows the Woodward brand globally through collaboration, challenging the status quo and diverse thinking.
* Create meaningful impact in the action sports and outdoor communities around the world as the caretaker and developer of the Woodward brand.
* Compensation:
Competitive compensation package including bonus incentives.
* Winter and Summer access at all Woodward and POWDR locations.
* Friends & Family Discount Passes and Comps.
* Discounts on food, retail, and partners like GoPro, Burton, Yeti, Mammut and Subaru.
* Lead the development and execution of a unified brand strategy that reflects Woodward’s global position, values, heritage, and commitment to community and inclusivity.
* Serve as the brand guardian, ensuring consistency across all internal and external communications, visual identity, and guest touchpoints.
* Collaborate with executive leadership, POWDR, and other managers and business unit teams to align marketing goals with overall business objectives.
* Lead experiential optimization to modernize our experience and stay relevant with the next generation.
* Represent Woodward within the sport and youth industry.
* This leadership
** role in CRM, loyalty, segmentation, and guest engagement
** is not about sending emails. It’s about owning the customer growth engine.
* Working with teams to define the right strategies for acquisition + engagement + repeat and advocacy.
* Use guest feedback and NPS data to inform marketing and service improvements.
* It is not to “run social.” It is to define how social drives brand heat, community, and commercial impact — without letting it become chaotic or disconnected from the business.
* Guide teams to ensure voice consistency, define tone boundaries (what we say / don’t say), prevent trend-chasing that dilutes positioning while aligning social storytelling to brand pillars and strong community guidelines.
* This role serves as channel orchestration leader insuring that social is integrated with paid media, CRM journeys, campaign launches, on site experiences and product drops.
* Performance and Analytics accountability is key.  The Marketing Leader ensures social media builds cultural relevance, deepens guest relationships, and drives measurable business impact — without compromising brand integrity.
* Work closely with the President and senior leadership team to establish and build best-in-class brand and marketing awareness and engagement.
* Build, manage and drive the global marketing, branding and sales strategies for business units and categories.
* Oversee business categories and business units brand campaigns, social, and other channels to ensure alignment and articulation of Woodward positioning, perspective, look, feel, and goals.
* Develop and execute comprehensive go-to-market marketing and sales plans that drive accelerated revenue growth, including targeted paid advertising, online and offline events, content marketing, influencer marketing, digital channel marketing and engagement.
* Utilize deep knowledge of digital & offline channels and tools to build a brand, customer base, and community-driven content that converts to sales across the portfolio.
* Make data-driven decisions, stay current on market trends and the competitive landscape.  Establish a “metrics approach” to brand-building strategies and to drive business benefits.
* Develop and manage global marketing budget, co-develop and oversight of all business unit and business category marketing budgets, track ROI on marketing efforts, initiatives and special projects.
* Develop and implement effective sales plans, strategies, and programs to drive growth, generate revenue and grow market share for business units and business categories.
* Manage and ensure the execution of sales processes and leverage appropriate resources to drive sales objectives. Devise marketing and sales strategies to acquire and retain customers.
* Lead the sales team in developing and expanding relationships to generate new leads, referrals, and sales channels and proactively solicit and…