Senior Manager of Integrated Marketing

Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.

We are looking for a strategic, hands‑on marketing leader to turn business priorities into integrated campaigns that grow participation, membership, and revenue. You will connect the customer journey across digital, web, CRM, email, social, content, and paid media, creating clear plans that teams can execute with confidence. This is an ideal role for a collaborative operator who can simplify complexity, align teams and agency partners, and use performance insights to strengthen each campaign.

You will lead and develop a team while partnering across Woodward locations and functions.

• Competitive base salary range.
• Annual performance incentive bonus plan.
• Company matched 401K.
• Industry leading Health, Dental, and Vision plans.
• Flexible paid time off.
• Complimentary access to Snowbird and most POWDR-owned resorts.
• Friends & family discounts and complimentary passes.
• Discounts on food, retail, and gear.

Translate product priorities, audience needs, revenue goals, and operational realities into actionable campaign plans. Guide campaigns across the customer journey, from awareness and consideration through conversion, retention, reactivation, and repeat participation. Balance enterprise priorities with the needs of each Woodward location and audience.

Bring digital, web, CRM, email, social, content, and paid media partners together around one coordinated plan. Create clear channel briefs, campaign calendars, workback schedules, milestones, and approval paths. Maintain consistency in messaging and sequencing while adapting execution for local markets and customer segments. Identify dependencies, remove blockers, and hold internal teams and external partners accountable for timely, high‑quality delivery.

Build campaigns for priority products and growth opportunities, including camps, memberships, lessons, and programs. Turn product features into compelling, audience‑relevant value propositions. Identify opportunities to improve demand, acquisition, conversion, retention, loyalty, and customer lifetime value. Connect brand‑building and performance marketing to deliver culturally relevant work and measurable business results.

Use research, behavioral data, and local market knowledge to define priority audiences, motivations, and barriers to participation. Develop audience segments and customer journeys that guide content, channel selection, and campaign timing. Partner with CRM and digital teams to strengthen lead nurture, abandoned‑conversion, retention, loyalty, reactivation, and repeat‑purchase programs. Bring relevant youth‑culture and sport‑community insights into campaign planning.

Manage campaign intake, scope, timelines, deliverables, reviews, approvals, budgets, and performance tracking. Prioritize resources based on business impact, timing, and team capacity. Give channel teams the context, customer insights, product information, and feedback they need to execute effectively. Improve efficiency by reducing duplication and creating reusable frameworks, processes, and assets.

Establish campaign objectives, key performance indicators, benchmarks, and reporting requirements before launch. Evaluate…