Director of Family Enrollment, Alpha

Unlike typical enrollment positions designed for volume, this role is designed to uphold standards.

Alpha is developing one of the most ambitious educational models globally. Our campuses integrate rigorous academic programs, technology-enabled instruction, and elevated expectations for both students and faculty. Students regularly outpace national learning benchmarks, supported by measurable data. Afternoons focus on depth, autonomy, and practical skill development. The model delivers results. But success depends on enrolling the right families.

This is your responsibility.

You will manage the complete enrollment process for a campus, from initial inquiry to final onboarding. This is not a role where you hand off tasks. You determine how families perceive us, how well they grasp the model, and whether enrollment decisions reflect genuine alignment. You will evaluate compatibility, facilitate meaningful discussions, and advise against enrollment when appropriate. Maximum enrollment is not the objective.

Alignment is.

We welcome candidates from premium service sectors outside conventional education: selective private schools, competitive programs, high-end hospitality, executive support, exclusive membership organizations, or entrepreneurs who have directly overseen high-value client experiences from start to finish. What counts is your capability to execute a detailed, multi-phase process with sound judgment, precision, and accountability.

If your career has centered on delivering exceptional service where trust, discretion, and experiential quality define the brand, this role will be recognizable—just directed toward something that genuinely transforms outcomes.

This is a full-time, salaried, on-site position. We are hiring across La Jolla, Los Angeles, Marin County, Palo Alto, Piedmont, San Francisco, Santa Barbara, Santa Monica, and South Bay. Relocation assistance is provided.

• Taking full ownership of the enrollment experience for prospective families, from initial contact to complete onboarding.
• Facilitating needs-based discussions to evaluate compatibility before offering solutions or suggesting next actions.
• Overseeing 20+ concurrent family engagements across various enrollment phases, maintaining clear tracking and timely follow-up.
• Directing campus tours, student shadow visits, and enrollment conversations that transparently convey outcomes, standards, and the ideal family profile.
• Keeping CRM and enrollment systems (Hub Spot and SIS) current and accurate to enable forecasting, task prioritization, and consistent service delivery.

• Applying transactional or aggressive sales techniques.
• Admitting families who lack alignment simply to meet enrollment targets.
• Overseeing a sizable team or navigating complex hierarchical approvals.
• Transferring responsibility for the family journey to other staff members.
• Operating remotely. This position is intentionally campus-based.

Lead and deliver a high-trust, high-selectivity enrollment process that attracts aligned families while safeguarding the integrity and effectiveness of the Alpha educational model.

• 3+ years providing premium, individualized service in settings where service excellence directly influences brand perception (education, high-end hospitality, executive assistance, exclusive membership services, or owner-operated businesses).
• Proven ownership of a complete client, admissions, or enrollment process from initial inquiry to onboarding completion.
• Experience managing 20+ concurrent client, guest, or family relationships across multiple stages, supported by an organized tracking methodology.
• Capacity to share specific examples of…