Daycare Marketing And Enrollment Specialist

Benefits

• 401(k)
• 401(k) matching
• Employee discounts
• Free uniforms
• Paid time off
• Vision insurance

The Enrollment Specialist plays a key role in driving new family enrollment. You’ll engage directly with prospective parents, guide them through the decision‑making process, and help them confidently choose TLE. This role is based in our Windermere location and focuses on converting inquiries into completed registrations by scheduling and supporting center tours. Ideal candidates are persuasive communicators who know how to influence without pressure.

You’ll bring a mix of sales acumen, operational focus, and strong follow‑through, making it easy for families to say yes to TLE.

And also helping the Center Director for overseeing the daily operations of the center, ensuring compliance with state licensing regulations, managing staff, and fostering a positive environment for children, families, and employees.

• Drive Enrollment Conversion
  • Improve lead‑to‑registration conversion rates across assigned centers.
  • Manage key metrics including scheduled tours, show rates, perform the tour and complete enrollments.
  • Follow up with prospective families through structured and timely outreach.
• Lead Engagement
  • Serve as the first point of contact for parents via phone, email, and text.
  • Communicate clearly, answer questions, and provide helpful information.
  • Schedule and confirm center tours, ensuring smooth handoffs and timely follow‑up.
• Marketing Outreach
  • Deploy personalized email and text campaigns to re‑engage open or inactive leads.
  • Use provided templates, adjusting messaging to reflect center‑specific context.
  • Creating a 30‑60‑90‑day marketing plan, executing through community involvement and driving community brand awareness.
  • Track performance data and refine messaging strategies for better results.
• Sales Support & Coaching
  • Collaborate with Center Directors to prioritize actions.
  • Share tools and recommendations that support strong family tours and follow‑up.
  • Provide light coaching on outreach strategy, scripts, and parent engagement.
• Brand Communication
  • Clearly articulate TLE’s value proposition, from curriculum and safety to overall experience.
  • Ensure consistent messaging that reflects brand standards and priorities.

• 2+ years of experience in sales, customer engagement, or enrollment
• Strong verbal and written communication skills.
• Organized and results‑oriented, with a track record of meeting performance goals.
• Ability to manage competing priorities and follow through.
• Experience in education, childcare, or franchise operations a plus.

• Play a meaningful role in helping families choose the right early education path.
• Join a performance‑oriented, growth‑focused environment with national brand momentum.
• Build your skills in outreach, communication, and enrollment strategy.