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Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - HIV
Job in
Parsippany-Troy Hills, Morris County, New Jersey, USA
Listed on 2026-08-30
Listing for:
Scorpion Therapeutics
Full Time
position Listed on 2026-08-30
Job specializations:
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
Director of Digital Strategy
Preferred work location:
Foster City, CA (alternative: Parsippany, NJ). Relocation assistance not available.
- Develop and execute digital strategies aligned with brand objectives and business goals.
- Lead digital planning across media, web, email, and emerging platforms.
- Design personalized content strategies for HCPs and patients.
- Embed digital best practices and innovation into brand planning.
- Build insight development and measurement frameworks (KPIs, learning agendas, reporting tools).
- Identify opportunities for digital health innovation and emerging technologies.
- Optimize activations and audience targeting with media partners and internal teams.
- Provide guidance on digital operations, capability development, and process optimization.
- Ensure regulatory alignment and compliance across digital initiatives.
- Partner with therapeutic areas to integrate digital into broader commercial plans.
- Customer-centric digital strategy mindset; journey design for omnichannel experiences.
- Deep expertise in media, data, and clean room environments.
- Translate ad-tech/platform capabilities (e.g., Salesforce, Sitecore, Live Ramp) into strategies.
- Collaboration skills across functions; measurable impact/optimization.
- Pharma compliance and evolving privacy regulations knowledge.
- Bachelor’s + 12 years OR Master’s + 10 years OR PhD + 8 years.
- 8+ years digital strategy/omnichannel marketing (agency a plus); digital planning, media activation, performance measurement & optimization.
- Audience planning with 1P/3P datasets; personalized content; customer journey mapping; CRM/web journey design.
- Pharma/biotech experience; familiarity with telehealth/wearables/digital therapeutics; analytical/data-driven.
- MBA/advanced degree preferred; travel 20–30%.
- ROI/RX lift
- engagement/conversion rates
- adoption of personalization
- CX journey effectiveness
- stakeholder alignment
- $205,615–$266,090 base
- may be eligible for bonus/long-term incentives
- paid time off
- company-sponsored medical/dental/vision/life
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