Brand Manager, Airwick

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.

Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.

Seeking a visionary Brand Manager to elevate our brand to new heights in the US. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores.

Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.

In summary, you'll:

• Support the development of category strategy and spur the growth of the brand with marketing excellence.
• Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
• Contribute to long-term marketing strategies and define communication and innovation policies.
• Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
• Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.

• Proven marketing capability, ideally within the consumer goods sector.
• Well-honed strategic thinking and decision-making capabilities.
• A thorough grasp of consumer behavior, market trends, and competitive analysis.
• Strong skills in communication, collaboration, and stakeholder engagement.
• Demonstrated creativity in brand strategy and the ability to drive innovation.
• Fluency in digital marketing and a deep understanding of marketing optimization.
• Commercial insight, particularly in the FMCG or Consumer Health sectors, with a track record in brand management.

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $141,000 - $176,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law.

Together, we create a space where everyone can thrive.