Associate Director, Research & Analytics

Overview

160over
90, a Publicis Sport company, is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. With 700 thinkers, doers, and makers across every cultural corner of the world, the agency brings a full-service, channel-agnostic approach with deep expertise in partnerships, experiential marketing, and cultural strategy. From global sponsor ships and brand partnerships to live experiences and content, 160over
90 helps leading brands show up meaningfully in culture, and measure the impact of those moments on brand and business outcomes. Our Research & Analytics team sits at the center of this work, helping uncover insights that guide the right partnership choices, values the opportunity and measures the impact partnerships deliver across brand, business, and audience.

As an Associate Director you will play a key role in leading and executing projects for 160over
90’s clients. You’ll support at each stage of the client lifecycle from audience profiling, partnership identification & valuation through to measurement of impact. This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients. This position is ideal for someone who can independently manage projects, contribute to strategic thinking, and elevate the quality of research outputs across the team.

They will also be able to lead a small team to effectively deliver projects and serve as a leader and role model.

Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to help inform strategy, positioning, and partnership opportunities. Deliver partnership valuations that inform decision making and support contract negotiation. Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners. Provide support to account teams when making informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.

Contribute to business development and help identify opportunities to expand research scope and impact. Lead a small team to ensure that projects are produced according to client need, SOW’s and budgets. Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities. Contribute to positive team culture to foster high performance, efficient processes, and ongoing professional development.

BA/BS degree or equivalent experience required. 6+ years of business strategy, consulting, research, or agency experience (preferably in the sports/entertainment industry). Must have a deep knowledge of sponsorship and the sports industry. Experience working with secondary and syndicated research tools (e.g. GWI, You Gov, social listening, earned & owned media analysis, media value & exposure data etc.) Proficient in Microsoft Suite, particularly with PowerPoint, Word and Excel.

Must be proficient with partnership valuation techniques and associated data. Familiarity with brand measurement, campaign analytics, or media performance is a plus. Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus. Ability to communicate professionally in both a written and verbal context with the ability to tell compelling, client-ready stories. Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations.

Attention to detail, ability to work with deadlines, and ability to…