Admissions, Outreach & Engagement Manager

About Pasadena Christian School

Pasadena Christian School is an independent Christian K-8 school that serves a diverse community ethnically, economically, and in the Christian faith. Together, we have served the Pasadena area for the past 77 years. The primary mission of Pasadena Christian School is to provide its students with the spiritual development and academic training needed to become men and women who are worthy representatives of our Lord, Jesus Christ.

Working with the family and the local church, we seek to provide our students with the foundation necessary to become people whose lives reflect an uncompromising commitment to follow Christ, people of unquestioned integrity, and to pursue lifelong excellence.

Pasadena Christian School seeks an Admissions, Outreach, and Engagement Manager to design, implement, maintain, and assess the school’s recruitment, enrollment, retention, brand/identity, and communication efforts. This position's primary emphasis is on Admissions, but it will have a secondary focus on Outreach and Engagement. The role requires interaction on and off-campus with PCS constituents and interdepartmental communication with all School Directors.

Admissions (Recruitment, Enrollment, and Retention)

• As the first point of contact for prospective enrollment families, fields, filters, and responds to all enrollment inquiries.
• Develop and implement annual and long-term enrollment strategies aligned with institutional goals.
• Lead and manage all phases of the admissions process from inquiry through enrollment.
• Cultivate relationships with prospective families, feeder schools, and community organizations.
• Coordinate admissions events such as open houses, campus tours, interviews, and orientation.
• Maintain and analyze enrollment data to inform planning and decision-making.
• Ensure excellent customer service and follow up with prospective families.
• Organizes, manages, and disseminates enrollment “packets.” Articulates all admission standards, requirements, and timelines to affected parties.
• Checks and updates the validity and completeness of information in the enrollment “packet” and determines admission eligibility.
• Coordinates and schedules all applicant screening and testing with the Principal and Leadership Administrative Team.
• Conveys the school’s spiritual mission by conducting in-person tours, meetings, and direct communication. Ensures that all tour “routes” are presentable and reflect the school’s high-quality standards.
• Prepares, disseminates, and evaluates surveys of the “Admission Experience” for continuous improvement.
• Plans and develops strategic recruitment initiatives with community partners (i.e., preschools, churches, high schools) focusing on the importance of Christian education.
• Routinely and reliably communicates with the school’s departmental Directors on enrollment projections and retention (re-enrollment). Keeps families informed of important re-enrollment dates and facilitates year-to-year student carryover.
• Adheres to a 24-hour window to return communication with all internal and external inquiries.
• Attends local admissions events.
• Additional duties and responsibilities may be assigned.

Marketing (Brand/Identity) and Engagement (Communication)

• Develop and execute a comprehensive marketing and communications plan to enhance visibility, reputation, and enrollment.
• Oversee the creation of print and digital marketing materials, newsletters, videos, and website content.
• Manage the school’s social media presence and digital advertising campaigns.
• Ensure brand consistency and quality across all internal and external communications.
• Serve as the primary point of contact for media and public relations.
  
  Printed and promotional materials (i.e., newsletter)
• Active Wear for students and personnel
• School-wide communication to the external constituency.
• Working with the business office on marketing and engagement resources and allocation.
• Analytically strategizes marketing initiatives to positively influence community members toward inquiry and engagement with the school.
• Provide a plan to grow the school’s alumni association.
• Develop a strong…