Senior Associate Director of Undergraduate Admissions, Marketing

Pay: Competitive

Employment type: Full-Time

Req#: 9055

Caltech is a world-renowned science and engineering institute that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions. We thrive on finding and cultivating talented people who are passionate about what they do. Join us and be a part of the diverse Caltech community.

Job Summary

The Senior Associate Director of Undergraduate Admissions is part of the senior management team in the Admissions Office and is charged with overseeing and leading one or more broad work areas of the office and the associated programs that support the recruitment, selection, and enrollment of entering undergraduate students  Senior Associate Director of Undergraduate Admissions, Marketing is responsible for developing and implementing the overall prospective student marketing and communication strategy for the Office of Undergraduate Admissions, including digital, website, and print.

Additionally, this position will oversee the Visitor Experience of the Undergraduate Admissions Office, which includes oversight of a team that supervises the student ambassadors, the tour and information session, and all non-programmatic visitors to Caltech.

The Senior Associate Director will manage the partnership with Carnegie, Caltech’s marketing company that oversees email communications for underclassmen and app generation. Additionally, the Senior Associate Director will prioritize, maintain, continually update, and refine the Caltech undergraduate admissions microsite. Supervision will include multiple staff who oversee the student ambassador program and the visitor experience. Communications and marketing strategic communications through social media is also a burgeoning market for the office.

The Senior Associate Director also serves as an Admissions Officer with responsibilities that include representing the Institute both on and off campus, recruiting students, reading applicant files, and participating in the selection of the new class. Finally, the Senior Associate Director will also work closely with the Office of Strategic Communications to ensure consistency of messaging and appropriate branding. This position reports to the Director of Undergraduate Admissions and will sit on the Senior Leadership Team of the Undergraduate Admissions Office.

Essential Job Duties

• Collaborate with the Director of Undergraduate Admissions and other members of the senior leadership team to develop, support, and evaluate strategic enrollment goals and admissions office policies.
• Responsible for supervising, training, monitoring, coaching, and evaluating direct reports as part of assuring a high performing team in the office. Maintain an efficient, collegial, and proactive work environment within the Admissions office and across the campus. Provide clear direction and oversight of each direct report’s department activities, including budgeting, planning, and staff development, in order to develop and achieve their annual goals.
• Create and manage multiple communication flows and marketing campaigns for various audiences, primarily prospective first year and transfer/visiting applicants, that drive enrollment goals across the applicant life cycle, from prospect search through student matriculation.
• Support the Office of Undergraduate Admissions around virtual communications in key recruitment efforts, including visits and events on- and off-campus, decision release, yield, financial aid communication, and student search.
• Maintain a detailed knowledge of Slate as a CRM and digital marketing tool to support enrollment goals through strategic marketing.
• Maintain strong analytics through Slate reporting to understand how campaigns are meeting enrollment goals.
• Collaborate closely with staff across departments to connect print marketing, web, and social media campaigns.
• Work closely with the Office of Strategic Communications to ensure marketing reflects and communicates the Institute’s brand and adheres to brand standards. Create an enrollment strategy and style guide.
• Serve on the Senior Leadership Team of the Undergraduate Admissions Office and provide overall strategic direction of the Undergraduate Admissions Department.
• Develop effective CRM systems and daily communication flows within Slate to support prospective student inquiries and calls, including implementing inbox and text campaigns.
• Counsel students and conduct presentations about Caltech undergraduate life, admissions, and financial aid policies/procedures to audiences on campus, in high schools, and at large off-campus venues.
• Build and maintain relationships with high school counselors and alumni in an assigned fixed region, as well as with faculty, staff, and other relevant stakeholders.
• Thoroughly read, critically evaluate, and recommend appropriate admissions decisions on highly competitive applications.
• Perform…