Enrollment Counselor

POSITION SUMMARY

The Enrollment Counselor/Senior Enrollment Counselor serves as a primary point of contact for prospective students, guiding them through the admissions and enrollment process from inquiry to matriculation. This role manages an assigned recruitment pipeline, provides individualized counseling on academic programs and admissions requirements, conducts proactive outreach, and supports prospective students in navigating the enrollment process. The position plays a key role in achieving enrollment goals through consultative advising, relationship building, timely follow-up, and accurate maintenance of student records and activity in institutional systems.

This position is structured at two levels to reflect increasing experience, expertise, and scope of responsibility. The Enrollment Counselor level is focused on direct recruitment, outreach, and pipeline management. The Senior Enrollment Counselor level includes all core responsibilities of the Enrollment Counselor while also serving as a subject matter expert for admissions processes, supporting complex student situations, mentoring team members, and contributing to process improvement and strategic enrollment efforts.

Both levels may require evening and weekend hours in support of recruitment and enrollment events.

This position requires the employee to work at the designated campus location.

• Manage an assigned recruitment pipeline, providing individualized counseling on academic programs, admissions requirements, and financial aid pathways.
• Conduct consultative appointments and interviews (virtual, phone, and in-person) to assess student needs and provide clear, student-centered next steps.
• Partner with the Admissions Coordinator to promptly transition qualified triaged leads into active enrollment counseling status.

• Execute high-volume outbound calling, emailing, and SMS campaigns to move prospective students through the enrollment funnel.
• Maintain speed-to-lead standards by attempting contact with new inquiries within established timelines to maximize conversion.
• Build sustained relationships with prospective adult and non-traditional learners to identify and resolve barriers to enrollment.

• Coordinate and present information at info sessions, webinars, and other recruitment programs to drive interest and applications.
• Participate in yield activities and collaborate with the Admissions Coordinator on post-event follow-up strategies for prospective students.
• Manage territory and recruitment goals through consistent engagement and timely application file completion.

• Maintain 100% accurate documentation of all activities, appointments, and student status updates within Salesforce and Campus Vue.
• Collaborate with internal partners (Financial Aid, Registrar, Advising) to ensure successful handoffs and a seamless student experience.
• Monitor performance metrics daily to adjust outreach intensity and prioritize leads based on institutional enrollment targets.

• Serve as a subject matter expert on complex admissions requirements, specialized academic programs, and nuanced enrollment pathways.
• Provide intentional mentorship, peer coaching, and onboarding support to newer Enrollment Counselors to ensure team-wide consistency and excellence.
• Assist Admissions Managers in the development and implementation of training materials and best-practice guides for the Admissions team.
• Manage high-priority or escalated prospective student files, navigating complex barriers to enrollment with high-level problem-solving and professional judgment.
• Collaborate cross-departmentally with Financial Aid, the Registrar, and Academic Advising to resolve systemic processing hurdles and improve the student experience.
• Test new communication templates (email, SMS, and phone scripts) to increase the effectiveness of speed-to-lead and engagement campaigns.

• Achieve a minimum 10% conversion rate from qualified lead to submitted application within an assigned territory.
• Meet or exceed an 80% yield rate for accepted students matriculating into the upcoming term.
• Execute 60+ daily outreach activities (calls/emails/SMS) reflecting at least two hours of active talk time.
• Attempt initial contact with all newly assigned qualified inquiries within one business hour.
• Conduct a minimum of six substantive admissions appointments or interviews per week.
• Ensure 100% of student interactions and status changes are logged accurately in the CRM by the end of each business day.

This position makes independent decisions regarding the status of prospective students and the prioritization of territory leads within established recruitment parameters. The role utilizes collaborative decision-making when partnering with the Admissions Coordinator and Financial Aid to resolve…