Demand Finance Manager

Demand Finance Manager

We are Nature's Bakery, one of the fastest growing snack brands in the category and have recently joined the Mars family of companies, to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.

The Demand Finance Manager will serve as a strategic finance partner to the Sales and Marketing organizations, providing financial insights and decision support across forecasting, customer and channel performance, marketing investments, innovation, and commercial planning. This role will help connect commercial strategies and demand assumptions to financial outcomes, providing visibility into volume, revenue, trade, margin, and profitability. The Demand Finance Manager will work closely with Sales, Marketing, FP&A, Trade Finance, Supply Chain Finance, and other cross-functional partners to improve forecast accuracy, strengthen financial planning, and support data-driven business decisions.

• Bachelor's degree in Finance, Accounting, Economics, Business, or related field.
• 5+ years of experience in FP&A, Commercial Finance, Sales Finance, Demand Finance, or related roles, preferably within CPG or a similar industry.
• Strong understanding of financial statements, forecasting, customer economics, revenue, trade, margin, and profitability.
• Strong analytical and financial modeling skills with advanced Excel capabilities.
• Experience partnering with Sales and/or Marketing organizations strongly preferred.
• Experience supporting forecasting, annual planning, innovation, customer/channel analysis, or commercial business reviews preferred.
• Familiarity with SAP, Power BI, planning systems, TPM systems, or similar financial and commercial tools preferred.
• Strong communication and business partnering skills with the ability to influence cross-functional teams.
• Ability to manage multiple priorities and operate effectively in a fast-paced, evolving environment.

Sales & Marketing Finance Partnership:

• Serve as a key finance partner to Sales and Marketing, providing financial analysis and insights to support business decisions.
• Support customer, channel, and brand performance reviews, identifying key drivers, risks, and opportunities versus plan and prior year.
• Develop financial scenarios to evaluate changes in volume, customer plans, marketing investments, mix, and other commercial assumptions.
• Provide visibility into the financial impact of Sales and Marketing initiatives across revenue, trade, net sales, margin, and profitability.
• Partner with commercial teams to identify opportunities to improve financial performance and deliver against business objectives.

Forecasting & Planning:

• Support the financial components of the demand and S&OP planning process, ensuring commercial assumptions are appropriately reflected in the financial forecast.
• Partner with Sales and Marketing to understand and validate volume, customer, channel, innovation, and investment assumptions.
• Translate demand changes into financial impacts across revenue, trade, net sales, margin, and profitability.
• Partner with FP&A to support the Annual Operating Plan (AOP), periodic forecasts, long-range planning, and business reviews.
• Analyze forecast versus actual performance and identify key drivers of variance, risks, and opportunities.
• Help improve forecast accuracy, visibility, and planning processes across the commercial organization.
• Support the multi-year Integrated Value Creation Plan (IVCP) by developing demand financial models, analyzing volume and gross margin trajectories, and partnering cross-functionally with Sales, Marketing, and Operations to…