Senior Manager, Off-Premise Marketing; IHOP

10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at

IHOP is looking for a driven & innovative Senior Manager, Off-Premise Marketing to make breakfast with us! 🥞

A key member of the IHOP restaurant Off-Premise Marketing Team, the Senior Manager, Off-Premise Marketing is responsible for developing marketing and product strategies across IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions, and virtual brands that will drive sales growth.

This role will manage the off-premise marketing strategy, new product development and menu improvements, testing and system-wide rollouts. This is a fast-paced, high-growth area for IHOP, and the right candidate will be a strategic thinker, innovative, business minded, adept at managing multiple priorities and catalyzes team performance.

Reporting to the Director, Brand Calendar & Product, this role will be responsible for increasing sales of IHOP off-premise programs. The Associate Manager, Off-Premise Marketing will report to this leader.

• Leads off‑premise marketing projects including, but not limited to, IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions and virtual brands

• Lead off-premise marketing strategies including IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions and virtual brands in partnership with Brand Calendar Director
• Lead the development and execution of system-wide first‑party, third‑party and catering initiatives to support franchisee growth
• Own off-premise menu and offer pipeline development
• Plan, develop, test and implement new programs and initiatives
• Evaluate impact of Core menu changes, product cost optimizations, calendar promotions, and all other initiatives on existing off-premise and catering programs and proactively identify recommendations to address potential updates and incremental channel‑specific opportunities
• Continuously evaluate and improve the end-to-end guest experience, coordinating with operations, digital marketing, menu team, IT, and partners to achieve off-premise KPIs
• Liaison with Business Analytics driving thoughtful off-premise promotional and menu analysis and present recommendations to improve sales and profitability of off-premise programs
• Update project performance to leadership, cross-functional team, and franchisees
• Analyze performance and make quality decisions and fact-based recommendations based on approved success criteria – balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities
• Review creative and training materials to maintain accuracy/consistency
• Partner with cross-functional team to implement – managing time and resources efficiently; delegating as needed
• Set and drive to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMO; communicate these to all stakeholders
• Maintain effective cost controls in support of these initiatives and all promotions, specifically with 3rd party partners
• Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
• Manage brainstorming of new menu items and platforms and develop new product concepts, initial product names and positioning for screening with consumers
• Proactively seek out information from others outside of immediate team to improve projects
• Develop and gain alignment on success criteria for testing initiatives, such as new menu items, pricing, promotional offers, and platforms
• Set project objectives, positioning, and/or menu role to achieve growth across off-premise sales, traffic and check based on overall marketing strategy
• Serve…