Manager, Consumer Marketing

Arrowhead Pharmaceuticals, Inc. (Nasdaq: ARWR) is a clinical stage biopharmaceutical company that develops medicines that treat intractable diseases by silencing the genes that cause them. Using a broad portfolio of RNA chemistries and efficient modes of delivery, Arrowhead therapies trigger the RNA interference mechanism to induce rapid, deep, and durable knockdown of target genes. RNA interference, or RNAi, is a mechanism present in living cells that inhibits the expression of a specific gene, thereby affecting the production of a specific protein.

Arrowhead’s RNAi-based therapeutics leverage this natural pathway of gene silencing.

Arrowhead is focused on developing innovative drugs for diseases with a genetic basis, typically characterized by the overproduction of one or more proteins that are involved with disease. The depth and versatility of our RNAi technologies enables us to potentially address conditions in virtually any therapeutic area and pursue disease targets that are not otherwise addressable by small molecules and biologics.

Arrowhead is leading the field in bringing the promise of RNAi to address diseases outside of the liver, and our clinical pipeline includes disease targets in the liver and lung with a promising pipeline of preclinical candidates.

Arrowhead’s corporate headquarters is in Pasadena, CA with research and development teams in Madison, WI & San Diego, CA, and a state of the art manufacturing facility in Verona, WI. Our employees are nimble, science-driven innovators who are collaborating to bring new therapies to patients in need.

Let’s do something amazing together here at Arrowhead! The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead’s brand strategy across consumer/patient marketing on our cardiometabolic team serving patients living with Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG). Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.

The Manager will support the commercialization of Plozasiran for existing and future indications. The Manager will drive cross-functional collaboration with teams including HCP Marketing, Market Insights, Market Access, Regulatory, Medical Affairs and other key teams. This person will lead the development and execution of consumer-focused tactics and support media strategy. This individual should be detail-oriented, have excellent communication skills, feel comfortable working in a fast-paced environment and feel empowered to work both independently and collaboratively.

Reporting to the Director of Marketing, the Manager will drive brand awareness and contribute to Arrowhead’s market growth.

This role is based in Pasadena, California, with an expectation to be in the office five days a week.

• Cross functional
  
  Collaboration:
  • Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
  • Collaborate with Market Access and PSP leads to understand and execute on the patient journey
  • Understand HCP marketing strategy to bridge patient experience
  • Partner closely with all Medical, Legal, Regulatory, Compliance, Safety reviewers and leads
  • Embed yourself with the commercial insights and analytics team to track and measure marketing and promotional success
  • Partner with advocacy teams and partners to ensure patient voice is woven through all executions and develop necessary programs to reach the patients
• Executional Excellence:
  • Lead the execution of marketing tactics (such as: CRM email, websites, social media, digital partnerships, banners, video, etc.) ensuring alignment with Redemplo’s brand positioning and messaging.
  • Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelines.
  • Support the development of new and as needed updates to marketing materials
  • Ability to partner with analytics to understand and provide optimization recommendations on performance translating data into action
  • Support print material needs including print proof…