Social Media Manager, Brand Content Manager

• Develop and manage a content calendar across platforms such as Instagram, Facebook, Linked In, and Tik Tok, balancing educational, promotional, and behind the scenes content
• Establish and protect a consistent brand voice, visual style, and posting cadence
• Turn technical restoration topics (water mitigation, fire and smoke damage, mold remediation, insurance claims) into content that builds trust with homeowners, adjusters, and property managers
• Capture and produce photo and video content on active job sites, in the office, and with our crews, including before and after transformations and team spotlights
• Create posts that show our team's personality and culture in a way that still reflects well on the business
• Monitor engagement, respond to comments and messages in a timely and on brand manner
• Track performance metrics and adjust strategy to support brand awareness and lead generation goals
• Work with leadership to align social content with sales, marketing, and recruiting priorities
• Use good judgment around timing and tone given the nature of our work

• 2 or more years managing social media accounts for a business, preferably in construction, home services, insurance, or a related trade
• A track record of growing an account's following and engagement, with examples or a portfolio you can share
• Strong photography and video skills, including basic editing (Canva, Cap Cut, or Adobe Express)
• Ability to write both professional and casual copy, and to know which one a post calls for
• Comfort with scheduling and analytics tools such as Meta Business Suite, Hootsuite, Sprout Social, or Later
• A sharp eye for visual consistency across a feed
• Self motivated and organized, able to plan content weeks in advance while staying flexible
• Genuine comfort talking with crew members and clients on site to gather stories and footage

Demonstrates expertise in managing social media content across platforms, with a focus on brand voice, visual consistency, and audience engagement. Proficient in photography and video production, with the ability to create compelling content that resonates with target audiences in the construction and home services industries.

• Social Media Management
• Content Creation
• Photography and Video Skills
• Analytics and Performance Tracking
• Brand Voice Consistency

• Content Calendar Development
• Copywriting
• Basic Video Editing
• Visual Consistency
• Engagement Monitoring

• Self-Motivated
• Organizational Skills
• Interpersonal Communication

• Construction
• Home Services
• Insurance
• Water Mitigation
• Mold Remediation

• Meta Business Suite
• Hootsuite
• Sprout Social
• Later
• Canva