Marketing Consultant VI, B2B Performance Marketing

Job Summary:

Our B2B Commercial Group Marketing team is seeking a senior growth marketing leader responsible for translating performance insights into enterprise growth strategies, orchestrating full-funnel customer engagement programs, driving conversion-focused marketing initiatives, and establishing a repeatable framework for measuring and communicating marketing's impact on business outcomes. Working in partnership with analytics, sales, and cross-functional marketing teams, this individual will identify growth opportunities, recommend strategic actions, and provide clear accountability for funnel performance and lifecycle marketing effectiveness.

The ideal candidate will have proven experience bridging strategy, performance insight, lifecycle orchestration, and business impact accountability.

This senior individual contributor is primarily responsible for leading the development and execution of integrated marketing communications programs and strategies, leading and conducting complex market data collection and synthesis, and providing direction and subject matter expertise to creative team. This position leads and drives complex marketing projects, leads and drives the design and implementation of complex marketing strategies, and leads and drives the development and implementation of complex strategic go-to-market plans.

• Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members;
  
  and adapting to and learning from change, difficulties, and feedback.
• Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.
• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results;
  
  tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to…