Marketing and Communications Project Manager - Centro Latino

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Regular Full-Time Staff Non-Exempt Pasadena, CA, US

Marketing & Communications Project Manager for Centro Latino

Brief

Description:

The Marketing & Communication Project Manager provides operational, technical, and logistical support to Centro Latino Graduate Programs and Professional Certificates, in coordination with Admissions, and leads communications and marketing efforts for Centro Latino’s academic and non-academic programs, initiatives, and events. This role supports the administration of Learning Management System (LMS) platforms, manages the production of virtual recruitment events, oversees Professional Certificates recruitment workflows, and develops marketing materials consistent with Centro Latino’s and Fuller Seminary’s vision, messaging, and brand identity.

Additionally, this position is responsible for managing Centro Latino’s social media accounts and coordinating content across various multimedia communication channels to strengthen engagement, visibility, and outreach.

Duties and responsibilities include coordinating with the Fuller EQUIP department to ensure the efficient operation of Professional Certificate programs and serving as a liaison between Centro Latino and Fuller Seminary’s Strategic Communications department. The ability to multitask effectively, organize and communicate clearly, manage complex schedules, and provide administrative support is essential for this position. The ideal candidate is resourceful, organized, and an effective problem solver, with the ability to strategically design marketing protocols, resources, and processes that support Centro Latino’s communication and outreach goals.

Ensuring the timely and consistent completion of work is key to success in this position.

Essential Functions:

Centro Latino Marketing and Communications (40%):

• Enhance and maintain Centro Latino's marketing and communications strategy and infrastructure, including social media presence and email marketing strategy (Mailchimp, Meta Business Suite, You Tube).
• Produce communications copy materials related to Centro Latino, including web copy, video/graphic marketing content, and program promotional materials.
• Provide feedback to official Fuller communications related to Centro Latino to ensure consistency with Centro Latino values and relevance to Latino/a and Hispanic audiences.
• Produce Centro Latino promotional materials, such as one-sheets, presentations, printed materials, and website content, that is consistent with Centro Latino and Fuller Seminary’s branding guidelines (Adobe Express, Canva, or similar)
• Serve as liaison to Fuller EQUIP, coordinating the creation of payment links for learners to support recruitment efforts, coordinating the creation of webpages on the EQUIP website, and providing feedback on the effectiveness of EQUIP platforms.
• Provide technical assistance for virtual masterclasses, webinars, and panels via Zoom, including tech checks and Zoom operations.
• Archive event recordings, photos, and videos and upload materials to institutional repositories (Google Drive).
• Travel to campus as needed for staff retreats and graduation events to manage recording and testimonial documentation.

Professional Certificates Support (35%):

• Participate in the curriculum and pedagogical design of Professional Certificate programs, in coordination with faculty and program leads.
• Administer and populate course sites across Learning Management Systems (Moodle and Articulate 360), including maintaining course materials and resources.
• Coordinate with the…