Director of Sales, Truck

Director of Sales, Truck

Pasadena, California

The following description is not intended as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the discretion of adding or changing the duties of the position at any time.

The Director of Sales, Truck, is responsible for leading the sales strategy, business development, and customer relationship management efforts for the company's truck product line. This role will drive revenue growth, expand market presence, and oversee sales operations for commercial truck accounts and related fleet opportunities. The Director will lead the truck sales team, develop strategic customer relationships, and partner cross-functionally to support successful sales execution, forecasting, and long-term business growth.

• Lead and manage the truck sales team to achieve revenue, market share, and profitability goals
• Develop and execute the sales strategy for the truck business in alignment with company objectives
• Establish quarterly and annual sales targets and hold the team accountable for performance
• Identify and pursue new business opportunities with fleet customers, dealers, distributors, commercial accounts, and public or private sector partners, as applicable
• Build and maintain strong relationships with key customers and strategic partners to support long-term growth
• Direct sales operations, including forecasting, pipeline review, sales reporting, and budget management
• Monitor market trends, customer activity, competitor products, and industry developments to inform strategy
• Review customer requirements and work with internal teams to develop solutions that meet operational and commercial needs
• Partner with finance, operations, engineering, service, and leadership teams to support proposals, pricing, delivery planning, and customer satisfaction
• Support contract discussions, pricing strategy, and commercial negotiations to achieve customer value while protecting company profitability
• Improve truck sales processes, reporting, and team effectiveness to strengthen execution and visibility
• Provide regular business updates, sales forecasts, and strategic recommendations to senior leadership

• Strong leadership and team management skills
• Excellent communication, interpersonal, and customer relationship skills
• Strong strategic planning and business development capability
• Solid sales forecasting, budgeting, and pipeline management skills
• Strong negotiation and commercial judgment
• Ability to analyze market trends and competitor activity and convert findings into action plans
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Ability to work cross-functionally and influence stakeholders across departments
• Results-oriented with the ability to drive accountability and execution

This position has direct supervisory responsibility for members of the truck sales team.

$140,000 - $180,000 per year with bonuses

RIDE is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition, marital status, veteran status, sexual orientation, genetic information or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.