Fractional Director of Sales

Director of Sales (Full-Time or Fractional)

Danner's Incorporated | Houston, TX (Pasadena) | Video Surveillance Division

This is a hands-on leadership role. You'll be doing the work and building the system behind it.

Lead & Elevate the Sales Team

• Coach and hold sales reps accountable to real performance metrics
• Run pipeline reviews, forecasting, and performance check-ins
• Create a culture of ownership, urgency, and results

Drive New Business

• Generate new opportunities through networking, outreach, and client meetings
• Get in front of customers – this is not a desk-only role
• Help close key and strategic deals

Build the Sales Machine

• Create a structured, repeatable sales process
• Improve pipeline visibility, forecasting, and conversion rates
• Define roles and eliminate inefficiencies across the team

Shape Strategy & Growth

• Help refine pricing, margins, and bundled offerings (equipment + monitoring + service)
• Identify new markets (maritime, industrial, multi-site clients)
• Strengthen positioning and value proposition

Own Client Relationships

• Build strong, lasting relationships with key customers
• Support retention and expansion of existing accounts

You're not measured on activity but on results:

• Revenue growth (new + recurring)
• Strong, healthy pipeline (3–4x coverage)
• Improved win rates and shorter sales cycles
• Accurate forecasting
• A sales team that performs well

You're not just a strategist – you're a builder and a closer
.

Required:

• 5–10+ years in sales leadership or business development
• Proven ability to generate new business and close deals
• Experience leading or mentoring salespeople
• Strong communication, negotiation, and relationship-building skills
• Comfortable operating in a fast‑paced, growth‑focused environment
• Ability to think strategically but execute tactically

Bonus Points:

• Experience in security, surveillance, or video systems
• Familiarity with CRM systems (Hub Spot, Go High Level, etc.)
• Experience with recurring revenue models (monitoring/service)
• Background in maritime, industrial, or B2B services

• You're not inheriting a perfect system – you're building one
• You'll have the freedom to shape the sales structure
• Leadership is looking for results, not red tape
• You'll have real impact on the growth of a division

We're flexible on structure for the right person:

• Full‑Time: Lead and grow the function long‑term
• Fractional: Build the system, drive growth, and create the foundation

• Based in Pasadena, TX (Houston area)
• Mix of office, field, and client‑facing work
• Local and regional travel required for business development

• Competitive pay
• Health, dental, vision insurance & more
• Paid time off and holidays
• 401(k) retirement plan
• Danner's Cares Culture Framework
• Opportunities for growth and advancement
• A stable, teamwork‑oriented work environment with over 85 years of success