Vice President Marketing - NTE - Pasadena, TX 1

The Mission

Support the successful expansion of NTE by driving key marketing strategies, building a strong structure that will unleash our full potential over the long term with the intention of continuously expanding the core business while exploring quantum leaps into new geographies, segments, customers, technologies and business models

More specifically, to be successful in the mission it is fundamental to deliver across the following areas:

• Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment.
• Initiate the rental ladder initiatives to continuously professionalize our sales process and guide our customers to higher value offers
• Explore and implement New Business Models (Agility and Performance Rentals) to retain customers and increase our customer base to record levels
• Collaborate with Atlas Copco Brand to realize the post-acquisition synergies and together drive the 1-4 ratio with cross-selling initiatives.
• Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy
• Take an active role in prospecting and mapping acquisition targets in the flow pilar

• Identify, assess, and support geographic expansion opportunities, with a strong focus on underdeveloped areas in the US.
• Clearly identify market opportunities by conducting research into market trends and customer requirements.
• Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning.
• Initiate marketing campaigns across various channels, tracking performance and adjusting as needed.
• Lead the sales efficiency process through strong territory management and close support of the PGA process.

• Optimize digital platforms to capture online demand and establishing an additional revenue stream.
• Drive internal and external visibility using whichever online and digital channels bring the best results
• Constantly improve the relevance and effectiveness of our messaging by analyzing customer impact
• Create and manage the needed sales efficiency tools, such as R-PSM; CPQ, Showpad, Share Point, etc.

• Define master specifications for local products and provide input for the division ones.
• Clearly define a strategy for each technology and product - specific for each territory
• Develop, execute and update the go-to-market strategies for all products.
• Develop a Full Potential Plan for Water treatment and drive a successful implementation.
• Create compelling product messaging and positioning.
• Maintain product documentation.

• Continuously enhance NTE brand awareness and market positioning, adjusting activities as the market evolves.

• Develop a robust and systematic price management process, improving pricing consistency and sophistication.
• Implement pricing strategies aimed at aligning with divisional benchmarks

• Become an active and valuable member of the regional management team, with a collaborative mindset to drive sustainable profitable growth for both NTE & ASR.

You will explore opportunities, expand our business and excite customers with flawless solutions. You will further develop our diverse and inclusive culture that inspires, empowers, energizes and rewards.

Explore - investigate and experiment with new ideas, business concepts and technologies, making us useful and relevant to an increasing number of segments and customers.

Expand - improve conversion within the explored market to increase opportunities and close deals. Focus on both continuous improvement and quantum leaps.

Excite - relentlessly evolve customer experience. Increasing and improving our interactions (digital, virtual or physical) with the many different roles we work with inside a customer.

Empower - inspire and align your employees, giving them the freedom to act, in order to accelerate change.

Energize - excite your teams and use each person's full potential with the ambition to boost effectiveness.

Engage- drive a growth mindset and a desire to improve, so that innovation occurs everywhere.

• Strong drive towards business and results, with a track record of successful execution
• Proven passion for creativity and innovation, leading to real solutions that have driven growth
• High level of leadership and communication skills
• Solid…