Senior SEO Data Analyst

Overview

Senior SEO Data Analyst role at Spokeo

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

Founded in 2006, we have grown to a company of nearly 200 dedicated employees, with flexible work locations and an average tenure of 5.3 years. Spokeo is an equal opportunity employer and a recipient of recognitions for work-life balance and company culture.

• Analyze and optimize SEO performance using a variety of tools.
• Research customer behavior in our data lake using PySpark on Databricks.
• Develop SEO dashboards in Tableau and ensure accurate reporting.
• Partner with cross-functional Scrum teams to test and improve SEO strategies.
• Identify technical SEO opportunities and provide data-backed recommendations.
• Stay ahead of SEO and GEO trends, algorithm updates, and competitor strategies.
• Communicate insights clearly to business and executive stakeholders.

• 5+ years of data analysis experience in a large-scale data-driven web business.
• 3+ years of experience with web analytics software such as Google Search Console, Google Analytics, etc.
• 3+ years of experience creating dashboards and reports in Tableau.
• Proficiency in PySpark and SQL to extract and analyze data.
• Excellent communication skills—able to turn complex data into clear insights.

• Experience with seo Clarity or similar SERP research tools such as Ahrefs, SEMrush, or Screaming Frog.
• Experience with Databricks, Jupyter Notebooks, or similar PySpark environments
• Familiarity with keyword research, EEAT strategy, and similar content analysis

• Knowledge of technical SEO tools such as Page Speed Insights, Lighthouse, APM, etc.

Spokeo offers a bonus program, equity plans, and 401K. Once a year, we do a discretionary, merit-based salary increase. Additional benefits include 100% medical/dental/vision coverage and unlimited employee PTO.

Spokeo extends written offers to candidates who successfully complete their selection process. Spokeo’s offers include a base salary, participation in a company bonus program, stock options, and comprehensive benefits. A final offer will depend on several factors, including, but not limited to, marketplace competition, job leveling, the candidate’s experience, skills, etc.

Privacy Notice for Candidates:

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

• Seniority level:
  Not Applicable
• Employment type:
  
  Other
• Job function:
  Marketing and Sales
• Industries:
  Technology, Information and Internet