Regional Marketing Specialist- North America

Regional Marketing Specialist
- North America

• Full-time
• Grade: 10
• Employee Group:
  Permanent
• Global Region:
  North America
• Compensation: USD 75,800 - USD 95,000 - yearly

John Crane, a business of Smiths Group, is a global leader in mission‑critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better‑connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.

This role is responsible for developing and executing marketing programs across the North America region, supporting the Regional Marketing Manager in delivering relevant and timely marketing and communication activities.

Position is open to candidates based in Pasadena, TX and the Greater Houston, TX area
.

• Support the development and execution of targeted, defined and measurable regional marketing plans.
• Create regional content including customer testimonials and case studies that support the regional marketing plan.
• Ensure local compliance with brand guidelines; train regions and sites to ensure appropriate brand deployment.
• Support country distributors with Channel Marketing support and resources.
• Support approved regional trade shows and other customer events ensuring alignment with Global Marketing.
• Provide market intelligence from the regional perspective, including analysis and Voice of Customer input.
• Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A etc.
• Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing.
• Collaborate with the Regional Marketing Manager North America to customize, develop, and execute John Crane’s marketing strategy for the region.
• Act as first point of contact for any marketing‑related questions from North America sales team, providing leadership for demand generation programs, new product launches and vertical marketing, to drive market share growth.
• Work across Marketing Communications, Product Marketing, Vertical Marketing and Sales Enablement functions to ensure both top‑down initiatives are deployed and that regional requirements resonate with global decision‑makers.
• Support the Global Marcomms team as needed on communication plans, inbound and outbound tactics, and localized content for global initiatives; work with Vertical Business Directors to identify gaps in the John Crane portfolio in each regional market; work with Marcomms and Product Marketing to develop required white papers, case studies and sales tools.
• Partner closely with regional Sales leadership to deploy regional marketing plans and provide market intelligence from the regional perspective back to Global Marketing; drive global programs into the assigned region; coordinate deployment from multiple functions within Marketing.
• Have the opportunity for locally executing marketing programs, campaigns, and brand building (including local content development) that are part of the global or regional business strategy in line with global brand guidelines; support local trade shows and events, post‑show lead nurturing and management coordination, creating content with appropriate approvals, developing retention/referral programs may be required as part of that regional plan and aligned with global initiatives.
• Oversee the education and deployment of our brand in…