Senior Marketing & Outreach Specialist

Marketing Strategist

What if your next marketing campaign wasn't selling a product... but building a stronger community?

The City of Pasco is looking for a strategic marketer who sees every campaign as an opportunity to connect people with the services, programs, facilities, events, and experiences that improve their lives.

This isn't a role where you'll simply execute someone else's ideas. You'll help shape the City's marketing strategy, lead integrated marketing campaigns, grow one of Washington's most unique municipal brands, build community partnerships and sponsor ships, and find new ways to engage one of the state's fastest-growing and most diverse communities.

You'll balance creativity with strategy, storytelling with analytics, and big-picture thinking with hands-on execution. One week you might be launching a campaign for a new aquatic center. The next, you're building sponsor ships for a community festival, coordinating outreach with City departments and community partners, or helping residents discover a program they never knew existed.

We're looking for someone who thinks like a marketer, creates like a designer, and believes government can earn attention through creativity instead of obligation. The ideal candidate can develop clear, compelling, accessible, and measurable marketing across digital, print, multimedia, and community outreach platforms.

Required

Minimum Qualifications:

Any equivalent combination of education and experience that provides the applicant with the knowledge, skills, and abilities required to perform the job.

• Bachelor's degree in marketing, communications, public relations, graphic design, business administration, journalism, or a related field.
• Minimum of five (5) years of progressively responsible experience in marketing, branding, communications, advertising, digital marketing, or a related field.
• Demonstrated experience developing, implementing, and evaluating integrated marketing campaigns across multiple platforms.
• Demonstrated experience managing organizational branding, advertising campaigns, sponsor ships, strategic partnerships, and community outreach initiatives.
• Ability to travel to various work locations as needed to perform assigned duties.

Preferred Qualifications:

• Experience coordinating cross-functional projects and collaborating with multiple stakeholders.
• Experience leading marketing projects, campaign schedules, creative production timelines, or promotional calendars.
• Experience developing marketing copy, graphic design, photography, videography, digital advertising, promotional materials, presentations, publications, or multimedia content.
• Experience coordinating digital marketing strategies across social media, websites, email marketing, advertising, and other communication platforms.
• Experience developing sponsorship packages, recognition programs, partnership agreements, or vendor relationships.
• Experience planning, coordinating, managing, or participating in community outreach events, public meetings, educational presentations, or engagement initiatives.
• Knowledge of accessibility requirements, copyright, public communications, marketing analytics, brand standards, and campaign performance measurement.
• Strong customer service, organization, project management, writing, creative problem-solving, and relationship-building skills.
• Bilingual proficiency in English and Spanish, including reading, writing, speaking, translation, and interpretation.

Comprehensive Benefits Package:

• The City offers a full benefits package for the employee and all eligible dependents covered at low premiums including:
• Medical coverage is available at tiered monthly rates based on plan selection and coverage level. Dental coverage is available at $11.59/month and vision coverage at $6.54/month.
• Basic life insurance paid for by the City and employee sponsored supplemental life insurance.
• 12 days of vacation during the 1st year of employment and 12 days of sick leave which are available for use upon accrual.
• 10 holidays, plus each employee receives 1 floating holiday each year.
• Washington State Department of Retirement Systems (DRS), which offers a guaranteed monthly benefit once vesting criteria has been met.
• In addition to DRS, employees may also contribute to a 457 Deferred Compensation Plan, that offers a pre-tax contribution of 4% from the City.
• Other benefits offered:
  Comprehensive Employee Assistance Program, Tuition Assistance, Flexible Spending Plan, Long-Term Disability, Aflac, and Flexible Schedule, per department approval.

Safety/Work Conditions:

• Work is performed primarily in an office environment with frequent work at meetings, community events, construction sites, and other field locations.
• Physical:
  This position requires prolonged computer use, photography and videography in varying indoor and outdoor weather conditions, and occasional lifting and transporting of communications equipment and event materials.
• This position requires occasional evening, weekend, holiday, and after-hours work to…