Senior Real Estate Manager, East

Overview

REI Co-op is united around discovering, building, and celebrating better ways of working so people can find and pursue a love of the outdoors. When you work for the co-op, you can do your best work with support to live your best life. You will also help shape the future of the outdoors for people and the planet.

As Senior Real Estate Manager, you will execute REI’s retail real estate strategy within an assigned territory. You will lead site selection, acquisitions, relocations, expansions, lease renewals, downsizing, and store closures. You may also manage leasing and transactions involving offices, design centers, and distribution centers.

You will apply your knowledge of commercial real estate, leasing, purchasing, market analysis, and store development to guide projects from site selection through store opening and post-opening review. You will collaborate with Legal, Finance, Design, Construction, Property Management, Facilities, Store Operations, brokers, landlords, and developers. Success in this role calls for proactive problem-solving, strategic planning, relationship-building, and sound business judgment.

• Lead the real estate pipeline for new locations, relocations, expansions, lease renewals, downsizing, and closures. Guide site selection, evaluation, approval, negotiations, and committee presentations.
• Lead real estate transactions using effective negotiation, sound judgment, and creative problem-solving skills. Develop mutually beneficial solutions that support REI’s strategy and business interests.
• Serve as the market expert for your assigned territory. Conduct regular market visits and assess development activity, shopping and traffic patterns, population growth, demographic trends, store performance, and relocation opportunities.
• Coordinate cross-functional projects with Market Research, Finance, Legal, Store Design, Construction, Property Management, Facilities, and Retail Operations. Share clear updates, resolve site-specific issues, and support delivery of key milestones.
• Guide external partnerships by managing REI’s broker network and building productive relationships with landlords, developers, and industry peers. Align partners on strategy, site requirements, service expectations, negotiations, and document control.
• Support portfolio performance by partnering with Property Management and Facilities to improve shopping centre operations and resolve landlord‑related concerns. Use trade‑area maps, demographic information, financial analysis, and construction requirements to identify locations that support REI’s market strategy.

• Minimum of 10 years of experience in a retail real estate environment, preferably supporting midsize or big‑box anchor tenants in neighbourhood, power, or regional shopping centres.
• Bachelor’s degree in real estate, business, or a related field.
• Demonstrated knowledge of market planning and implementation for new locations, relocations, expansions, and portfolio or market optimisation.
• Extensive knowledge of the real estate development process, including broker management, negotiation, contracts, demographic and financial analysis, site plans, zoning, leasing, and purchasing.
• Experience combining store performance, statistical modelling, geographic analysis, and market and site characteristics to recommend market strategies and store locations. Proficiency with Microsoft Word, Excel, PowerPoint, Teams, Smartsheet, and geographic information systems.
• Effective organization, attention to detail, written and verbal communication, and the ability to manage priorities in a fast‑paced environment. Ability to work…