Business Development & Product Manager

Reporting to the Vice President of Sales & Marketing, the Business Development / Product Manager (Business Unit Manager) is responsible for leading and growing a strategic business unit from early-stage market development through long-term profitable growth.

This role combines product management, product marketing, business development, and business leadership responsibilities. The BUM will serve as the overall business champion for the assigned product line, driving market growth, product differentiation, customer adoption, profitability, and long-term strategic positioning.

The ideal candidate is both strategic and hands‑on—capable of building a business through strong "outside‑in" market understanding while coordinating cross‑functional teams to execute growth initiatives.

This position requires a strong understanding of the 4

Ps of marketing (Product, Price, Place, and Promotion), customer and market research, product commercialization, competitive positioning, and business management.

• Product roadmap
• Market positioning
• Profitability and margin performance
• Customer and market engagement

• Lead the strategic direction and profitable growth of the business unit.
• Develop and execute short- and long‑term business plans aligned with company objectives.
• Establish and monitor business unit performance metrics, including sales growth, profitability, margin performance, and market penetration.
• Drive business development initiatives to expand market opportunities and customer adoption.
• Champion growth projects and strategic initiatives across the organization.
• Develop annual business plans, forecasts, and growth objectives.
• Monitor competitive activity, market trends, and emerging technologies.
• Identify opportunities to improve profitability, operational effectiveness, and customer value.

• Serve as the product champion and internal business leader for the assigned product portfolio.
• Own the product lifecycle from market research and product development through commercialization and growth.
• Lead product positioning, value proposition development, and competitive differentiation strategies.
• Develop product roadmaps and commercialization strategies.
• Drive new product development initiatives in collaboration with technical, manufacturing, and commercial teams.
• Gather and analyze customer, market, application, and competitive intelligence.
• Conduct outside‑in market research through direct interaction with customers, architects, engineers, contractors, applicators, and distributors.
• Evaluate product performance, application methods, and field feedback to identify opportunities for product improvement, system simplification, increased customer value, and competitive differentiation.
• Partner with Marketing Services to develop product messaging, sales tools, technical literature, training materials, and promotional campaigns.
• Support pricing strategy development and margin optimization.

• Work closely with Sales leadership and field sales teams to drive specification activity and market growth.
• Support key customer relationships and strategic project opportunities.
• Motivate and support sales teams through training, product education, and business development initiatives.
• Participate in customer meetings, field visits, presentations, and industry events.
• Assist in developing sales strategies that improve market penetration and profitability.
• Support channel strategy and customer engagement initiatives.
• Provide technical and commercial guidance to support successful product adoption.

• Lead and coordinate cross‑functional teams supporting the business unit.
• Collaborate with Sales, Marketing, Manufacturing, Supply Chain, Technical Services, R&D, Finance, and Customer Service.
• Drive accountability and alignment around business unit goals.
• Ensure projects move effectively from concept through launch and commercialization.
• Support continuous improvement initiatives and operational efficiencies.
• Assist in establishing processes, metrics, and reporting tools that support growth and profitability.