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Associate Director, Payer Marketing
Job in
Passaic, Passaic County, New Jersey, 07055, USA
Listed on 2026-09-18
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-18
Job specializations:
-
Business
Marketing Strategy -
Marketing / Advertising / PR
Marketing Strategy
Job Description & How to Apply Below
- Develop customer segment strategies and promotional initiatives for US payer customer segments, including health plans, PBMs, Medicaid, federal, pharmacy, and IDN/health systems, to achieve market access goals
- Lead coordination and engagement with the Integrated Account Management organization, including point teams and customer-facing account executives and account directors
- Partner with promotions managers to develop resources and communications
- Partner with Learning & Development to plan and develop training plans and resources for customer-facing teams
- Lead payer segmentation and targeting activities, execution planning, and KPI implementation and monitoring
- Participate actively in developing value evidence strategies
- Ensure optimized channel strategy and integration with brand strategies
- Serve as an integral member of cross-functional teams preparing for successful launches with optimal payer and provider experiences
- Develop US market access and payer engagement strategies and tactics for Immunology launch products
- Engage with Brand Marketing, Integrated Account Management, Medical Affairs, and Policy to incorporate market and customer insights into payer customer execution strategies
- Travel requirements: 25%
- Required:
BA/BS Degree - Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry
- Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
- Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon the company’s business opportunities
- Demonstrated ability to translate strategy into execution and provide clear guidance to customer-facing teams
- Ability to learn quickly and assess a variety of scenarios, strategically and operationally
- Strong collaboration, project management, and organizational skills
- Ability to prioritize activities and manage deliverables across a portfolio within deadlines
- Demonstrated success in establishing, developing, and maintaining business relationships
- Ability to translate market trends and customer needs into customer resources or tactics
- Excellent leadership and communication skills
- Preferred:
Pharm D, MPH, MBA, or other advanced degree - Preferred account management experience
- Preferred contracting strategy development and/or contract negotiation experience
- Preferred product launch or launch planning experience
Position Requirements
10+ Years
work experience
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