Programming Strategist II

Overview

Discover What's Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we're committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance

• 401(k) with company match

• Pre-tax spending accounts including health care FSA and commuter savings

• Flexible paid time off

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

Focusing on how customers "experience" and engage with content across the app, the Programming Strategist II will help drive the Audience Engagement team's strategic efforts and amplify how customers interact with the product. The role's purpose is to optimize the touchpoints where customers can engage with betting content, with an emphasis on strategic planning and merchandising, experimentation- and research-led optimization, refining displays for consistency and intuitiveness, and identifying and removing points of friction.

Spanning across the Planning, Testing, and Display focus areas, the Programming Strategist II will master data and testing ecosystems, while helping manage documentation that aids the Audience Engagement team's decision-making capabilities. They will work directly with the two additional Audience Engagements teams:
Programming (operational team responsible for fulfilling plans and programming the sports book via our CMS) and Enablement (responsible for supporting Audience Engagement with appropriate tooling and workflows to support speed and scale).

The scope of the role includes but is not limited to:

• Building detailed content plans that align with business goals and enhance engagement

• Executing and tracking tests while fine tuning analytical skills and driving broader work

• Overseeing display structure and documentation, supporting cross-functional work and progress

At the end of the day, we are working together to build best-in-class customer experiences for millions of users - with the primary goal of being the biggest and best online sports and gaming operator in the United States.

Planning

• Lead daily and seasonal planning efforts with minimal oversight, creating structured and data-led plans

• Manage go-to-market checklists and timelines for upcoming features or high-priority events

• Collaborate with Programming to ensure plans are operationally viable, supporting documentation and rollout

• Partner with BI to analyze performance of past efforts and apply learnings to future

• Manage planning calendars, aligning across functions and surfacing risks / gaps

Testing

• Execute tests - from definition to analysis - with minimal oversight

• Track performance of ongoing tests and manage backlog, prioritizing tests based on progress and impact

• Structure and manage results, presenting to Audience Engagement and additional stakeholders when relevant

• Ensure Audience Engagement team understands test purpose and troubleshoot issues with execution

• Support work with BI to define testing segments, helping analyze benefits and build stories to support direction

Display

• Function as a subject matter expert regarding technical knowledge of relevant tools

• Directly support customer friction programs, enhancing structure, operating principles, and feedback loops

• Structure friction management work, working with cross-functional partners to identify and document focus areas

• Document opportunities and make recommendations for display improvements (inclusive of page layouts, market displays, and navigation), organizing materials for cross-functional discussions with UXR, Product Design, and Trading, among others

• Support display change integration work, building use cases with Testing and BI

General

• Function as a subject matter expert on data, intimately understanding how our customers interact with the product and helping shape conversations on how we think about opportunity

• Work with Programming and Enablement teams to ensure seamless content delivery and alignment with planning and optimization efforts

• Identify executional inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation

• Work with BI regularly, helping improve data flows and ability to self-serve

• Organize customer feedback sessions and document learnings

Essential…