Field Marketing Specialist

About Spotfire

Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments. Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment-empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges m energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action.

You will join a dynamic, cross-functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence-we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.

• Onsite Event Execution:
  Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.
• Digital Event Support:
  Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).
• Lead Capture Setup:
  Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection.

• Pre-Event Promotion:
  Coordinate promotional campaigns to drive attendance, including drafting social media copy (Linked In, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.
• Social Media Amplification:
  Execute event-related social media posts- including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions.
• Community Engagement:
  Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels.

• Lead List Processing:
  Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.
• Routing & CRM Assistance:
  Work within Hub Spot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.
• Sales Follow-Up Support:
  Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach.
• Reporting Assistance:
  Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI.

• Education:
  
  Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).
• Experience:
  
  3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology).
• Social & Digital Tools:
  Hands-on experience managing professional social media platforms (Linked In, X) and social scheduling management tools.
• CRM & Data Intelligence Tools:
  Hands-on experience with Hub Spot is required; working knowledge or familiarity with Zoom Info (or similar prospecting/data enrichment platforms) is a strong plus.
• Virtual Event Tech:
  Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars).
• Data Proficiency:
  Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas).
• Travel:
  Willingness to travel up to 20-30% to assist with onsite event execution.
• Attributes:
  High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication.

• Flawless Support:
  Smooth execution, effective promotion, and seamless logistical support for assigned live and digital events.
• Increased Engagement:
  Measurable growth in pre-event registration and live social media engagement surrounding regional events and trade shows.
• Data Accuracy & Speed:
  Cleaning, enriching, and passing off event lead lists to the sales team within 24-48…