Market Strategy Manager

Location: Hybrid – New Jersey (commutable from NYC / North Jersey)

Hopkins Printing and its family of brands are leaders in print, packaging, signage, and marketing solutions, helping businesses bring their brands to life  we continue to grow, we are evolving our commercial organization to better support enterprise growth, customer expansion, and strategic market development across our portfolio of brands.

We are currently building a brand new DTE (Direct-to-Enterprise) team focused on accelerating net-new pipeline generation, expanding strategic enterprise relationships, and driving growth across key markets and customer segments. This is an exciting opportunity to join a highly visible, high-impact team at the ground level and help shape the future direction of the business.

The Market Strategy Manager will play a key role in helping drive commercial growth, market expansion, and go-to-market strategy across the business.

Reporting to the VP of Marketing, this role sits at the intersection of strategy, analytics, commercialization, and cross-functional execution. You will partner closely with Sales, Marketing, Operations, and leadership teams to identify growth opportunities, support enterprise pipeline initiatives, and translate market insights into actionable business strategies.

We’re looking for someone who thrives in fast-paced environments, enjoys solving complex business challenges, and is energized by building scalable growth initiatives from the ground up.

• Help shape and execute market growth strategies aligned with company objectives and enterprise expansion goals
• Identify opportunities across customer acquisition, product positioning, pricing, channel growth, and market penetration
• Analyze customer behavior, industry trends, competitive activity, and market dynamics to uncover actionable growth opportunities
• Partner cross-functionally with Sales, Marketing, Operations, and Commercial teams to support pipeline growth initiatives and strategic priorities
• Lead and support go-to-market execution for new initiatives, product launches, and growth campaigns
• Collaborate on market-facing messaging, sales enablement materials, and targeted commercial initiatives
• Monitor and evaluate business performance metrics including revenue trends, conversion performance, customer engagement, and campaign effectiveness
• Translate analytics and market insights into strategic recommendations for leadership teams
• Engage directly with customers, strategic partners, and industry events to strengthen market presence and identify new opportunities
• Support strategic planning initiatives and help drive scalable processes that improve customer experience and commercial performance

• Driving measurable growth across assigned markets and strategic business segments
• Helping accelerate net-new enterprise pipeline opportunities and customer expansion efforts
• Identifying opportunities that improve revenue growth, market positioning, and customer engagement
• Building strong cross-functional alignment across Marketing, Sales, Operations, and Commercial teams
• Using data, analytics, and market insights to influence strategic business decisions
• Improving go-to-market effectiveness and commercial execution across the organization

• 7+ years of experience in market strategy, commercial strategy, category management, B2B marketing, GTM strategy, or growth-focused roles
• Strong understanding of market analysis, customer behavior, competitive positioning, and commercial growth strategy
• Experience partnering cross-functionally with Sales, Marketing, Operations, and leadership teams
• Strategic thinker with strong analytical, problem-solving, and business-planning…