Director, Sales

Job Description

Join Rheem Northeast Distribution, proudly part of Rheem, a global leader in Heating, Ventilation and Air Conditioning (HVAC) innovation! With over 100 years of trusted service, Rheem Northeast Distribution has built a strong network across New Jersey, Connecticut and the New York City and Philadelphia metropolitan areas, delivering top-quality HVAC products, exceptional service, and industry-leading training to residential contractors and the multifamily industry.

At Rheem Northeast Distribution, we continue to operate with a small-company feel but with the resources and benefits of a large company - creating opportunities for growth and success for both our team and our customers. As part of the Rheem family, we’re stronger than ever and committed to:

• Listening to Understand
• Contributing Respectfully
• Thinking Creatively
• Acting with Responsibility

Director, Sales

This position will be an on-site position, requiring on-site work when not traveling throughout the region. This position must be based at one of our Rheem Northeast Distribution locations. Regional travel is estimated at roughly 40% annually.

• Develop and execute a comprehensive sales strategy for HVAC, plumbing, and water heating products across assigned territories.
• Drive top-line growth, margin improvement, and market share gains through disciplined sales execution.
• Establish annual sales plans, quotas, and forecasts aligned with company financial goals.
• Leverage pricing strategy, rebate programs, and promotions to maximize profitability.

• Lead, coach, and develop a team of sales managers, outside sales representatives, and inside sales teams.
• Manage and develop RND’s Product Technical Support & Training team as a driver of customer value and competitive differentiation.
• Build a performance-driven sales culture with clear expectations, accountability, and continuous improvement.
• Collaborate with HR and sales managers to recruit, onboard, and retain top sales talent.
• Provide ongoing training in product knowledge, sales process, customer segmentation, and value-based selling.

• Strengthen relationships with key accounts, high-volume contractors, dealers, and commercial customers.
• Serve as executive sponsor for strategic customers and large projects.
• Monitor competitive landscape, market trends, and customer needs to adapt sales approach.
• Partner with marketing to support brand positioning, programs, and customer engagement initiatives.

• Collaborate with OEM partners and service vendors to align on product strategy, inventory planning, training, and growth initiatives while maximizing cooperative advertising dollars and market development funds.
• Support new product introductions and ensure effective field adoption.
• Participate in joint business planning with strategic suppliers.

• Partner closely with Operations, Purchasing, Finance, and Human Resources Leadership to ensure flawless execution on strategic and sales initiatives.
• Ensure sales efforts align with inventory strategy, market positioning, and overall company goals.
• Utilize CRM and sales analytics to track performance, pipeline health, and customer trends.
• Other duties as assigned.

• 10+ years of progressive sales leadership experience in HVAC, plumbing, water heating, or building products distribution.
• Excellent communication skills, written and verbal, with attention to detail and accuracy.
• Proven success leading multi-location or regional sales teams within a wholesale distribution model.
• Strong understanding of contractor-based sales, channel management, and manufacturer-led programs.
• Demonstrated ability to drive profitable growth in competitive markets.
• Experience with CRM, ERP systems and sales analytics.
• Demonstrated ability to work well with others in a matrix team environment.
• Strong analytical and reasoning skills.
• Proficient computer skills and in-depth knowledge of relevant software such as MS Office Suite.
• No travel restrictions; must be available for frequent travel across…