Director, Sales PVD

Director Of Sales, Fox Factory Vehicles (PVD)

The Director of Sales, Fox Factory Vehicles (PVD), leads sales performance within an assigned market or region, with full accountability for driving revenue growth, profitability, and market share expansion through dealer wholesale channels. This role provides senior leadership to field sales teams, setting clear expectations, driving disciplined execution, and ensuring effective market coverage aligned with Fox Factory Vehicles' strategic priorities.

This position is dealer-focused, centered on building strong, long-term partnerships with dealership groups and rooftops while supporting strategic OEM and national relationships as needed. The Director of Sales defines market structure and coverage strategy, leads Sales Managers and field representatives, and holds teams accountable for results, ensuring PVD brands are competitively positioned and consistently sold at the dealer level.

The Director owns regional planning, forecasting, and pipeline management, using data and KPIs to steer performance, expand dealer penetration, improve productivity, and grow share of wallet. By translating PVD growth strategy into actionable dealer programs, inventory initiatives, and go-to-market plans, this role drives measurable, sustained revenue and profit growth across the market.

As a senior leader within Fox Factory Vehicles, the Director of Sales coaches and develops sales talent, reinforces performance standards, and aligns cross-functional teams to support execution. Success in this role requires strong people leadership, commercial rigor, and a relentless focus on driving results, revenue, profitability, and market leadership for PVD.

Position Responsibilities:

• Owns revenue performance for the assigned market or region, with full accountability for monthly, quarterly, and annual sales results, market share growth, and dealer productivity across the PVD portfolio.
• Defines and optimizes market structures, regional boundaries, and dealer coverage models to ensure balanced territories, effective market penetration, and scalable growth aligned with PVD strategy.
• Establishes and executes regional go-to-market and dealer engagement strategies that drive pipeline conversion, consistent execution, and sustained revenue growth.
• Leads sales forecasting, pipeline management, and performance steering on a monthly, quarterly, and annual basis, using KPIs to proactively identify gaps, reallocate resources, and drive results.
• Builds, mentors, and develops high-performing sales teams through coaching, performance management, and talent development, fostering a disciplined, execution-focused culture that wins as one team.
• Drives a structured operating cadence—including monthly business reviews and quarterly performance reviews—ensuring accountability, transparency, and continuous improvement.
• Provides sales leadership input into annual strategic planning and budgeting, aligning revenue targets, headcount, incentives, and investments with enterprise objectives.
• Owns regional sales budgets, including operating expenses, travel, dealer programs, and trade shows, ensuring financial discipline, cost control, and return on investment.
• Evaluates market trends, competitive activity, and dealer performance to identify growth opportunities, activate underperforming markets, and increase share of wallet.
• Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality teams, providing structured market and dealer feedback to improve product performance, positioning, and execution.
• Maintains executive-level relationships with key dealer groups, OEM partners, and internal leadership, including C-suite engagement, strategic reviews, and negotiations.
• Leads executive-level reporting and presentations, translating performance, forecast, and financial data into clear insights, compelling narratives, and actionable recommendations.
• Represents Fox Factory Vehicles (PVD) at industry events and trade shows, supporting demand generation, competitive intelligence, and brand presence.
• Ensures CRM, forecasting, reporting, and financial controls are consistently executed across the…