Customer Marketing Lead

Position: Contract Customer Marketing Lead
About Tilray Brands, Inc.

Tilray Brands, Inc. ("Tilray") (Nasdaq: TLRY; TSX: TLRY), is  leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences.

Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

Role

Summary:

We're seeking an experienced customer/trade marketing contractor to provide interim coverage for our Director of Customer Marketing during a parental leave. This is a hands-on, execution-heavy role responsible for keeping trade marketing, point-of-sale (POS), shopper campaigns, and branded-merchandise programs running smoothly across our portfolio of beer brands. The ideal candidate can step into an active workload, manage external vendors and agencies, and partner closely with brand, sales, and creative teams with minimal ramp-up.

Contract Term: 5.5 months +

Contract

Start Date:

July 1, 2026 preferred

Hours:

Full-time schedule

Rate: $65-100 per hours; depending on experience

Key Responsibilities:

* Own day-to-day execution of trade marketing and shopper/customer marketing programs across the brand portfolio.

* Manage POS and merchandising production end-to-end - pole toppers, case stackers/risers, tap stickers, displays, and related retail assets - from brief through design, proofing, and delivery.

* Serve as primary point of contact for external production, procurement, and fulfillment vendors (e.g., sourcing/print partners and the POS ordering/warehousing platform); track timelines, resolve quality and delivery issues, and hold vendors accountable to SLAs.

* Oversee branded-merchandise and e-commerce fulfillment programs (Shopify-based brand stores), including order accuracy and issue resolution.

* Coordinate production of partnership and event merchandise (e.g., league and club partnership assets, seasonal/event merch orders) against firm deadlines.

* Partner with brand managers and sales to ensure programs land at retail and support distribution and volume objectives.

* Manage the trade marketing budget, POS ordering, and related invoicing/PO processes.

* Provide direction and support to direct reports during the coverage period (see below).

Team:

The role oversees a small team during the coverage period:

* Trade Marketing Mgr - Trade & POS

* Merchandising Marketing Coordinator

Required Qualifications:

* 6+ years in trade marketing, customer/shopper marketing, or retail/POS marketing, ideally in beverage, CPG, or a distributor/three-tier environment.

* Proven experience managing print/POS production and external vendors and agencies from brief to delivery.

* Strong project management skills with the ability to juggle multiple concurrent programs and tight deadlines.

* Comfortable managing budgets, POs, and vendor invoicing.

* Excellent cross-functional communicator who can partner with brand, sales, and creative stakeholders.

* Able to onboard quickly and operate independently in a fast-paced environment.

Preferred Qualifications:

* Experience in beer/alcohol beverage and familiarity with the three-tier distribution model.

* Familiarity with POS procurement/ordering platforms (e.g., Boelter), shopper campaign agencies and Shopify-based merch fulfillment.

* Experience managing or mentoring a small team.

* Working knowledge of syndicated retail data (e.g., Circana/IRI) and distribution metrics.

#TilrayS

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.