SEM Specialist

Position: SEM Specialist - Full-time
# SEM Specialist
- Full-time

Exoticca

Full Timemid Clementon, New Jersey, USPosted 9 days ago##

Role Overview Exoticca is hiring a mid-level SEM Specialist
- Full-time. This is a full-time role in Clementon. Part of Exoticca's Performance Marketing hiring, posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Salary Context Salary is not disclosed in this posting. Market median for Mid-level Performance Marketing roles is $90k-$125k (based on 14 comparable listings). Many employers share specifics during the interview process or after an initial screen.##

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Job Description What Is Exoticca?

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and ecommerce of long distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering bestvalue trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

What about the team?

As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca geographies by owning and evolving high-impact, data-driven search marketing programs. You’ll bring deep technical and strategic expertise to lead the planning, execution, and continuous improvement of SEM initiatives across Google and Microsoft Ads. You will be asked to own the day-to-day operations of the channel, coordinating the work of a team member with an operational background, in constant alignment and collaboration with the Manager of the area.

This role is ideal for a strong SEM professional with a solid ownership mindset, expert knowledge of automation and bidding strategies, and a passion for testing and optimization. You will be a key stakeholder in cross-functional collaboration with Data, Product, and Sales to develop scalable solutions that improve CAC, LTV, and overall marketing efficiency.

Which will be your main responsibilities:
* Own execution and large-scale management of multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targets.
* Report and present results to internal stakeholders, explaining performance and trends while proposing actions to be taken
* Implement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficiently.
* Collaborate Martech area and Data teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategies.
* Drive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platforms.
* Proactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learnings.
* Work closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance data.
* Put in place quarterly planning for SEM growth levers and define the roadmap to hit key business targets.
* Partner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programs.
* Ensure alignment of SEM efforts with wider cross-functional projects: landing pages UX, feed optimization, CRM audience signals.### Requirements
* 3+ years of hands-on SEM experience managing large-scale campaigns (6–7 figure budgets annually) across international markets.
* Proven expertise in Google and Microsoft Ads platforms, including formats like Performance Max, broad match with smart bidding, and custom audience targeting.
* Experience in…