Director​/Associate Director, Marketing

Description

Tris Pharma, Inc. () is a leading privately‑owned US biopharmaceutical company focused on development and commercialization of innovative medicines in ADHD, spectrum disorders, anxiety, pain and addiction addressing unmet patient needs. We have >150 US and International patents and market several branded ADHD products in the US. We also license our products in the US and ex‑US markets. Our robust pipeline of innovative products employing our proprietary science and technology spans neuroscience and other therapeutic categories.

Adneuris, a fully owned subsidiary of Tris Pharma, successfully completed phase 3 registration program for cebranopadol for the treatment of moderate‑to‑severe acute pain. Cebranopadol is a first‑in‑class investigational therapy that targets two key receptors, the nociceptin/orphanin FQ peptide (NOP) and µ‑opioid peptide (MOP) receptors (a dual‑NMR agonist). If approved, it could become the first dual‑NMR pain‑relief therapy with demonstrated ability to provide efficacy equivalent to opioids with less potential for misuse or risk of physical dependence, addiction or overdose.

We have an opening at our Monmouth Junction, NJ facility for an experienced Director or Associate Director, Marketing. Title commensurate with experience.

The Director/Associate Director Marketing leads development and implementation of US Health Care Provider (HCP) marketing strategy, launch marketing plan and omnichannel promotional materials. Successful candidate is a core member of Cebranopadol launch team and works effectively independently and in a cross‑functional setting.

Incumbent plays a key role in developing and executing comprehensive marketing strategy including traditional in‑person and omnichannel marketing and digital media strategies. She/he helps shape brand image, creating targeted HCP and Consumer campaigns, developing meaningful customer/influencer relationships and ensuring successful and ethical product promotion. The incumbent is also responsible for seamless collaboration with other critical functions including Clinical, Regulatory, Medical, Analytics and Policy teams.

• Lead marketing efforts to deeply understand evolving health care professional market segments and acute pain needs
• Facilitate development of acute pain market map and provides segmentation and targeting recommendations encompassing launch to +24 months
• Work across key functions including market access, medical affairs, policy and communications to ensure integrated HCP promotion plan that delivers highest impact at launch and beyond
• Drive pre‑launch brand planning process and ensure brand strategy is anchored to effective omnichannel promotional tactics and investment
• Recommend marketing plan shifts to anticipate and address market opportunities, key competitive events, and potential future indications
• Manage agency and internal processes to achieve work targets on time and within budget

Bachelor’s degree (MA or MBA preferred) and minimum 8 years brand management/marketing experience in the pharmaceutical or biotechnology industry (including minimum 2 years as a Senior Product Manager or equivalent) in positions of increasing strategic and operational responsibility in US. REQUIRED

• Proven track record developing brand strategies and implementation plans to prepare for successful launch of a novel prescription therapy in the US market REQUIRED
• Demonstrated experience building and maintaining successful relationships with advocacy organizations and Key Opinion Leaders (KOLs) REQUIRED
• Strong understanding of US pharmaceutical marketing practices including regulatory environment and constraints, payor landscape and pricing, distribution, promotion etc. REQUIRED
• Deep knowledge of pharmaceutical Legal, Medical, Regulatory review process REQUIRED
• Experience working on multi‑channel marketing campaigns and programs through multiple stages including concept, implementation, execution REQUIRED
• Experience working with, and/or managing, outside vendors including Advertising and Media agencies REQUIRED
• Ability to influence without direct authority REQUIRED

Travel requirements:
Approximately 20 – 25%

Work…