Senior Manager, Media Measurement Strategy

Job Overview

We are seeking a Senior Manager, Media Measurement Strategy, to join a newly formed media measurement team. This role will play a critical part in shaping how marketing investment decisions are made, bringing rigor, structure, and clarity to short‑term optimization, long‑term effectiveness, and enterprise‑level spend strategy.

This is not a reporting or attribution operations role. It is a strategy and decision‑enablement role, owning the interpretation of measurement outputs and translating them into clear, actionable recommendations for the business.

As one of the first senior hires on this team, you will help establish the operating model, guardrails, and storytelling approach that leadership will rely on to allocate media and commercial investment with confidence.

This role will help move the organization from measurement as hindsight to measurement as a decision system. Operating in a build‑phase environment, you will balance rigor with practicality while shaping expectations, norms, and best practices for how measurement informs decisions. This role plays a key connective role across media teams, internal analytics partners, and external measurement vendors to ensure a cohesive, decision‑ready measurement system.

• Measurement Strategy & Effectiveness
  • Ensure media performance is grounded in causal incrementality
  • Balance short‑term performance signals with long‑term value implications to ensure decisions do not optimize one horizon at the expense of another
  • Own interpretation and application of short and long‑term measurement outputs
  • Define measurement guardrails and learning agendas
• In‑Flight Optimization Support
  • Partner with media teams to provide decision‑ready guidance during campaigns
  • Help identify where incremental dollars should be shifted to improve return
  • Clearly communicate confidence levels, limitations, and tradeoffs with in‑flight signals
  • Help teams distinguish between directional signals and validated impact
• Enterprise & Brand Allocation
  • Lead cross‑brand and cross‑lever investment analyses
  • Quantify marginal returns and trade‑offs across media and other growth levers
  • Support annual planning and incremental budget decisions
• Business Translation & Storytelling
  • Turn complex analysis into clear, concise recommendations
  • Frame size of prize, risk, and uncertainty for senior leadership
  • Represent measurement outcomes with influence and credibility
• Team & Capability Building
  • Manage and mentor the analyst supporting this function
  • Help define best practices, templates, and standards
  • Partner closely with internal data science and external measurement vendors to ensure measurement approaches are aligned, outputs are actionable, and delivery supports business decisions

• Running day‑to‑day attribution pipelines
• Building complex statistical models from scratch
• Serving as a pure reporting or dashboard owner

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Salary Range: $130,700 - $180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• 7–10+ years of experience in media measurement, analytics, marketing science, or related fields
• Strong understanding of MMM, incrementality testing, and ROI frameworks
• Proven ability to translate analytics into business decisions
• Experience in CPG, retail media, or omnichannel marketing environments
• Exceptional communication and storytelling skills
• Ability to present to and work with senior leadership
• Comfortable operating in ambiguity, including navigating data limitations and evolving organizational structures

• Leadership confidently using measurement outputs to make investment decisions
• Clear, actionable reallocation guidance during campaigns
• Enterprise incrementality and lift results influencing planning and budget distribution
• Measurement viewed as a strategic partner, not a reporting function

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances employment in its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.