Senior Director, Paid Media

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Property Name:
Parsippany - 22 Sylvan Way

Country/Region: US

Wyndham Hotels & Resorts is now seeking a Senior Director, Paid Media to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusivity, caring, and fun.

At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities, and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility, and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity, and inclusion that supports team members of all backgrounds and experiences.

We can’t wait to welcome you!

Calling all bold strategists and media powerhouses! The Senior Director of Paid Media is a high-impact leadership role at Wyndham Hotels & Resorts, the world’s largest hotel franchisor. This position is responsible for driving omni-channel paid media strategy for an assigned segment of our 25 global brands, plus our award-winning loyalty program, Wyndham Rewards.

This role is fast-paced, high-visibility, and results-driven, offering significant professional growth within the hospitality industry and the chance to hone leadership skills in a dynamic, matrixed organization. Success in this role will elevate Wyndham's brand visibility, drive guest engagement, and refine the future of paid media at a global scale.

This individual will work hand-in-hand with the VP, Media & Brand Marketing, Paid Media Directors, and the Marketing Effectiveness Lead, ensuring Wyndham’s media investments are optimized, agile, and continually evolving to maximize impact. If you are a strategic thinker, a data-driven marketer, and an executive-level influencer, this is your opportunity to make a measurable impact at a world-renowned hospitality company.

Strategic Leadership

• Lead the omni-channel paid media strategy for an assigned segment of Wyndham’s brand portfolio, including Wyndham Rewards, ensuring alignment with corporate business objectives.
• Drive innovation and efficiency, integrating individual brand initiatives within the assigned segment into a cohesive, high-impact media strategy.
• Collaborate with senior leadership to align priorities, present initiatives to executives, and shape long-term paid media growth plans.
• Stay ahead of the curve—monitoring media trends, emerging technologies, and shifts in consumer behavior to optimize spend and maximize impact.
• Partner with Paid Media Directors and the VP, Media & Brand Marketing to refine Wyndham’s overarching paid media strategy, ensuring fluid, agile, and high-performing budget allocation across all channels.

Financial Oversight & Performance Accountability

• Manage and optimize paid media investments within the assigned segment while also consolidating spend and performance across all brand segments.
• Lead financial roll-ups in collaboration with the analytics lead, providing Wyndham’s executive and financial leadership teams with actionable insights and high-level reporting.
• Leverage advanced analytics and performance data to evaluate ROI, optimize investment decisions, and ensure full transparency and accountability.
• Partner with Finance to align media investments with corporate revenue goals, ensuring every dollar spent drives measurable impact.
• Own the strategic relationship with Wyndham’s media agency, ensuring best-in-class campaign planning, activation, and optimization across the assigned brand segment.
• Oversee high-level campaign setup and ensure flawless execution, providing guidance on activation structure,…