Senior Marketing Manager, Customer Informatics – North America

The Opportunity

Quidel Ortho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world‑leading in‑vitro diagnostics company with award‑winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

At Quidel Ortho, we’re advancing the power of diagnostics for a healthier future for all
. Join our mission as our next Senior Marketing Manager, Customer Informatics – North America. The Senior Marketing Manager, Customer Informatics – North America is for shaping and executing the regional commercialization strategy for Quidel Ortho’s informatics portfolio while expanding the company’s presence across the broader digital health ecosystem.

This role translates the Global Customer Informatics strategy into North America specific market development plans, sales enablement, launch execution, and customer adoption programs.

In addition, the role identifies and evaluates new digital health opportunities local to the North America market including partnerships, collaborations, consulting services, and adjacent solution spaces that enhance customer value and accelerate growth.

This leader partners closely with the Global Informatics Business Unit to activate positioning, messaging, proof points, and launch plans while bringing forward North America‑specific insights, competitive intelligence and campaigns. Additionally, the leader partners with Global Corporate Strategy to expand the digital solutions for North America.

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities
• Translate global product strategies, positioning, and launch plans into North America‑specific market development, segmentation, messaging, and sales enablement plans
• Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market
• Present business cases for investment in the digital health services and solutions space
• Lead launch planning and execution for Informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking
• Develop a clear North America value proposition for Informatics solutions and digital health portfolio, including how they support lab efficiency, workflow optimization, data visibility, clinical decision‑making, and customer retention
• Create high‑impact sales tools, messaging, training materials, and customer‑facing content to support commercial execution
• Partner cross‑functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success
• Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning
• Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader Quidel Ortho value proposition
• Support development of customer reference sites, case studies, peer‑to‑peer programs, webinars, conference messaging, and thought leadership content
• Perform other work‑related duties as assigned

Required

• Education:
  
  Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field
• Experience:
  
  Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
• Experience commercializing products or solutions in…