Commercial Lead - Mexico

Commercial Lead - Mexico

• Build and open the Mexico market from the ground up, taking a highly hands‑on approach and independently driving early pipeline, partnerships, and deals, with support from centralized teams.
• Build and validate the Mexico go‑to‑market strategy (target accounts, priority verticals, coverage model).
• Own and develop a strategic new‑business pipeline with brands and retailers.
• Lead the full sales cycle for all Mexican accounts, from discovery to close.
• Establish strong cross‑functional alignment (Sales, CS, Solutions, Product, Marketing, Partnerships) to support Mexico opportunities.
• Deliver bookings and revenue targets in Mexico across brands and retailers.
• Close multi‑solution deals (e.g., identity, data collaboration, retail media).
• Build strategic partnerships with key retailers and marketplaces.
• Create repeatable sales motions, narratives, and enablement for the Mexico market.
• Act as the commercial point of accountability for Mexico in forecasts and planning.
• Represent Mexico customer needs into product, partnership and roadmap discussions.
• Serve as a visible client ambassador in the Mexico ecosystem (industry events, partners, associations).

• Enable brands and retailers to activate and measure first‑party data across walled gardens, open web, and retail media.
• Design and execute data collaboration and retail media programs that drive incremental revenue and insights.
• Operationalize scalable, repeatable commercial motions in Mexico.
• Translate complex data and identity capabilities into clear business value.
• Feed Mexico learnings into regional and global go‑to‑market strategies.

• Experience:
  
  5+ years in B2B commercial roles (sales, business development, partnerships) within adtech, martech, data, or SaaS, with exposure to brands and/or retailers in Mexico.
• Hands‑on, first‑market experience, with a proven ability to operate autonomously, open new markets and drive execution independently while working with distributed teams.
• Established market network:
  Demonstrated existing relationships and active network with key Mexican retailers, client brands, and media agencies, with the ability to leverage these connections to open conversations and drive pipeline.
• Market knowledge:
  Proven experience selling to or partnering with Mexican brands, retailers, or marketplaces, with understanding of data, identity, and media use cases.
• Full‑cycle sales ownership:
  Demonstrated success managing the end‑to‑end deal cycle with mid‑market or enterprise customers.
• Data & identity literacy:
  Ability to discuss data collaboration, identity, measurement, and retail media with both business and technical stakeholders.
• Stakeholder management:
  Experience engaging senior customer stakeholders and coordinating cross‑functional internal teams.
• Languages:
  
  Fluent Spanish and professional proficiency in English (written and spoken).
• Location & authorization:
  Based in Mexico with legal authorization to work locally.
• Tools & process:
  Experience using CRM systems (e.g., Salesforce), collaboration tools, and basic analytics for pipeline and account management.
• Education:
  
  Bachelor's degree in Business, Marketing, Economics, Engineering, or related field (or equivalent practical experience).

• Experience with identity solutions, data clean rooms, CDPs, retail media networks, or advanced measurement products.
• Background working at or selling into retailers, marketplaces, or client brands.
• Experience in regional or multi‑country LATAM roles.
• Experience building partnerships or co‑selling/co‑marketing programs.
• Proven ability to develop country‑level GTM strategies and revenue plans.
• Comfortable representing the company at industry events, panels, or webinars.

Mid‑senior level

Full‑time

Other

IT Services and IT Consulting