Fred & Friends Division - Manager, Social Media

Fred & Friends Division - Manager, Social Media

Pawtucket, RI, USA

Posted Tuesday, November 25, 2025 at 5:00 AM

Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take the reins of our growing online presence and amplify our voice through creative content, sharp humor, and smart strategy. This is a full-time, hybrid role based in Pawtucket, RI. This position blends creative storytelling with data-savvy thinking. You’ll own Fred’s social channels, create original content, and keep our personality unmistakable.

You’ll plan, shoot, and post across Tik Tok, Instagram, Pinterest, and more – spotting trends early and turning them into moments that make people laugh, engage, and shop. As part of a small, collaborative team, you’ll have real creative freedom and the ability to shape the brand’s voice in real time. It’s a hands‑on role where curiosity is encouraged, experimentation is celebrated, and having fun is genuinely part of the job.

• Build weekly and monthly social plans tied to product launches, holidays, and key cultural moments
• Know our audience – their behaviors, humor, and what actually makes them stop scrolling
• Track performance and interpret data to refine strategy, optimize content, and prove ROI
• Manage influencer partnerships end‑to‑end (sourcing, pitching, content, reporting)
• Stay ahead of trends, emerging platforms, and algorithm shifts
• Manage social budgets to support content, creators, and high‑impact boosts

• Concept, shoot, and edit video and photo content using native apps, iPhone photography, simple lighting, and product styling
• Create static posts, memes, and stories that feel unmistakably “Fred”
• Spot trending formats, sounds, and cultural moments – and adapt them into Fred‑worthy content

• Be the voice of Fred: respond to comments, questions, and DMs with our cheeky, friendly tone
• Build and manage a creator bench – outreach, briefs, negotiation, usage rights, performance
• Develop ambassador‑style relationships with fans; curate UGC for re‑use
• Partner with retail customers on social support, launches, and co‑promotions

• Run Fred’s Tik Tok Shop: content, pinning, catalog hygiene, promos, affiliate creators
• Update Linktree and Yotpo with new products and customer features
• Write clean, clever copy for social, email snippets, Amazon bullets/A+ modules, and site placements
• Support campaigns and launches with e‑commerce and creative teams
• Coordinate paid boosts to extend high‑performing content

• Maintain a weekly scorecard (reach, views, ER, saves, CTR, Shop adds, revenue)
• Deliver monthly insights: what hit, what flopped, what’s next
• Keep strong UTM discipline; partner with e‑comm on GA4 tracking

• A creative storyteller with great timing and a real sense of humor
• Obsessed with social trends and what makes people stop scrolling
• Comfortable on camera when needed; even better at directing others
• Highly organized and able to balance creativity with structure
• Skilled in short‑form editing, copywriting, and visual taste
• Adaptable, collaborative, and quick to pivot
• Strong writer with excellent voice/tone instincts

• 3+ years managing social for a consumer brand (gifts/lifestyle/housewares a plus)
• Proven growth and engagement across Tik Tok, IG, Pinterest, You Tube, etc
• A portfolio of Tik Toks/Reels/Shorts you concepted, shot, and edited
• Influencercreator management experience: sourcing, briefs, rights, reporting
• Comfort with platform analytics + dashboards; can turn insights into action

• Comfort with common content and analytics tools (e.g., Cap Cut, Adobe Express/Premiere, Canva, Lightroom Mobile, GA4, Linktree, Tik Tok Shop)
• Experience with planning tools and influencer platforms is a plus

• Experience with Adobe Photoshop/ After Effects
• Basic paid social tools (boosting, allow listing, Ads Manager)
• SEO or discoverability knowledge
• Amazon listing support (images, A+, bullets)

Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and delightfully unexpected goods that add…