Summer Intern - Marketing Internship; Undergrad

Position: Summer Intern 2026- Marketing Internship (Undergrad)
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

2026 Summer Marketing Internship (UNDERGRADUATE)

Brand, Consumer, Commercial & Insights

Join Hasbro's Marketing organization and help shape how iconic brands connect with consumers around the world. Marketing interns work on real, hands-on projects across brand strategy, consumer insights, marketing operations, content creation, and go-to-market execution- supporting how our brands are built, launched, and experienced in market.

This internship is designed for curious, creative thinkers who want exposure to the full marketing ecosystem behind a global play and entertainment company.

About Hasbro

Hasbro is a global play and entertainment company behind some of the world's most iconic brands and experiences - including Monopoly, Transformers, Play-Doh, NERF, My Little Pony, Peppa Pig, Magic:
The Gathering, and Dungeons & Dragons, among many others.

From toys and games to consumer products, digital experiences, and entertainment, we create stories, worlds, and play experiences that inspire imagination, connection, and joy for fans of all ages around the globe.

At Hasbro, play isn't just what we make - it's how we work. We believe in creativity with purpose, curiosity with impact, and building inclusive teams that reflect the audiences we serve.

The Internship Experience

Hasbro's Summer Internship Program offers a behind-the-scenes look at how a global play and entertainment company operates- paired with the opportunity to make a real impact.

Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you'll contribute to work that matters- whether that's shaping a brand story, improving a process, uncovering consumer insights, supporting a financial initiative, or helping bring a major event or communication to life.

In addition to hands-on project work, interns are supported through:

* Hasbro 101 and business immersion sessions

* Professional skills and project management workshops

* A formal mentorship program

* Leadership speaker series and networking opportunities

* Social, cultural, and community-building experiences

By the end of the program, interns leave with tangible accomplishments, a strong understanding of how their work creates value, and the confidence that comes from having made a real contribution.

Marketing Teams You May Support

This internship supports consumer-facing, commercial marketing teams across Hasbro's portfolio.

Undergraduate interns may be placed on teams such as:

* Brand & Category Marketing - shaping brand strategy, product positioning, and go-to-market plans

* Global Consumer Insights - translating consumer behavior, trends, and research into actionable insights

* Marketing Operations - improving processes, tools, and workflows that power effective marketing execution

* Commercial & Performance Marketing - supporting campaign execution, optimization, and measurement tied to business outcomes

Placements are matched based on interests, skills, academic background, and evolving business needs.

What You'll Work On

Depending on your team assignment, you may:

* Support brand, insights, or operations teams on projects tied to real business goals

* Analyze consumer, campaign, or market data to uncover trends and opportunities

* Help manage tools, trackers, reports, and processes that support marketing effectiveness

* Contribute to go-to-market planning and execution across brands and regions

* Collaborate with partners across Creative, Design & Development, Product, Finance, and Retail

Who This Is For

This role is intended for Undergraduate students interested in marketing, consumers, and brand-building.

Ideal candidates bring:

* A consumer-first mindset

* Strong communication and storytelling skills

* Comfort…