Marketing Systems Manager

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Professional

28 days ago Requisition

Collette is seeking a Marketing Systems Manager
to join our Marketing Team. This is preferably a hybrid role based at headquarters in Pawtucket, RI. Remote candidates with relevant experience may be considered.

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future.

Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people.

So, what are you waiting for? Your journey starts here.

Working under the strategic direction of the Associate Director, Digital Strategy, this role will serve as a key Marketing counterpart and stakeholder across marketing technology initiatives, partnering closely with Data & Analytics, Technology, Marketing Automation, Digital Production, and other teams. The role is focused on strengthening Marketing’s ability to translate business needs into clear requirements, support campaign and platform readiness, improve QA and documentation practices, and ensure marketing technology decisions are grounded in both business context and technical understanding.

While ownership of marketing technology platforms, architecture, integrations, and technical implementation remains with the appropriate functional teams, this person will bring strong technical acumen and business insight to translate Marketing needs into actionable requirements, reduce execution risk, and improve the reliability, consistency, and scalability of Collette’s marketing tech stack.

This role will help drive the execution, readiness, documentation, testing, and cross-functional alignment required to support Marketing’s technology-enabled initiatives.

• Serve as a marketing stakeholder and subject matter expert for marketing automation, email service platforms, and related CRM and CDP initiatives, acting as a counterpart between Marketing, Sales, Customer Experience, and Technology teams.
• Partner with cross-functional stakeholders to enhance lead management, customer engagement, and lifecycle marketing capabilities that support business growth objectives.
• Identify opportunities to improve marketing effectiveness through automation, process optimization, reporting, segmentation, and data-driven decision making.
• Represent marketing priorities and requirements in CDP and marketing technology initiatives, collaborating with business and technical teams to define needs, support testing, and facilitate successful implementation and adoption.
• Help shape future-state CDP, CRM, and marketing automation strategies, including marketing journeys, workflows, lead management processes, and data management best practices.
• Champion user adoption and effective utilization of marketing technology capabilities through ongoing collaboration, training, communication, and process improvement efforts.
• Partner with Technology and other business stakeholders to support continuous enhancement and optimization of marketing automation capabilities and performance.
• Bring strong working knowledge of key marketing technology categories including automation, CRM, customer data, consent, attribution, content, events, and analytics platforms to support execution of projects led by stakeholders within and outside of Marketing.
• Translate Marketing goals, campaign needs, customer experience…