Senior Paid Media Specialist

Job Description:

About Brown:

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University’s benefits, visit the University Human Resources web page for further information.

About the Opportunity:

Brown University’s School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown’s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs.

We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non-traditional, and professional students.

Responsibilities:

The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and analysis of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs.

Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. This role partners closely with team members to develop high-performing creative and messaging and ensure accurate tracking, attribution and data integrity.

A core focus of the role is translating campaign data into actionable insights. The Senior Paid Media Strategist develops and maintains KPI-driven dashboards and delivers clear, data-informed recommendations to program leadership to continuously improve outcomes.

The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs.

Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist is independently responsible for the planning, management and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging and collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution.

A core focus of this role is performance analytics and reporting. The Senior Paid Media Strategist maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear actionable recommendations that improve outcomes.

Qualifications:

Required Bachelor’s degree in marketing, communications, advertising, or related field or an equivalent combination of education and experience.

Minimum 5-7 years of paid media or performance marketing experience

Demonstrated experience managing multi-channel campaigns and budgets at scale

Expertise with platforms such as Google, Meta, Linked In, and Reddit Strong fluency in analytics tools (Tableau, GA4, platform dashboards)
Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis

Excellent written and verbal communication skills

Ability to manage multiple…