Category Manager - AV Solutions

Category Manager – AV Solutions

Job Category:
Marketing |

Requisition Number: CATEG
002033 | Full‑Time | Remote

The Category Manager – AV Solutions is responsible for developing and growing Bluum’s audiovisual portfolio across Interactive Flat Panels (IFP) and Pro AV solutions, including displays, audio, and conferencing systems. This role serves as Bluum’s subject‑matter expert across the AV category, owning vendor relationships, go‑to‑market strategy, presales consulting, and category performance. The successful candidate is a strategic thinker and AV practitioner who can operate at both the category and deal level, shaping long‑term portfolio direction while supporting Sales in the field.

This role requires deep product knowledge, strong vendor relationships, and the ability to translate complex AV solutions into compelling customer outcomes in K‑12 and adjacent education markets. As Bluum’s AV practice grows, this role may evolve to include direct team leadership.

• Develop and execute a long‑term growth strategy for the AV category spanning IFP, professional displays, and audio systems.
• Own and be accountable for AV category revenue budgets, forecasts, and profitability; prepare and conduct Quarterly Business Reviews with core vendor partners and annual category reviews with senior leadership.
• Define the AV product portfolio—curating the right mix of vendors, product tiers, and solution configurations to serve K‑12 and Pro AV customer segments effectively.
• Onboard new AV vendors and distribution partners; develop and maintain the category’s GTM offerings in collaboration with Marketing, Sales, and Sales Enablement teams.
• Monitor AV market trends, competitive dynamics, and technology shifts (e.g., LED vs. LCD transitions, AI‑enabled displays, BYOD conferencing) to keep Bluum’s portfolio current and differentiated.
• Analyze category sales data to identify growth opportunities, underperforming SKUs, and pricing adjustments; bring data‑driven recommendations to internal stakeholders.

• Build and maintain strategic relationships with AV vendor partners—including IFP manufacturers, Pro AV display brands, audio solutions providers, and conferencing platform partners.
• Negotiate vendor agreements, deal registration programs, partner tiers, and pricing structures that support Bluum’s margin requirements and competitive positioning.
• Manage vendor portal programs including deal registrations, MDF/co‑op funds, sales incentives, and partner certifications; ensure Bluum meets partner program requirements and maximizes available benefits.
• Serve as Bluum’s internal advocate for vendor partners—communicate product roadmaps, launch timelines, discontinuations, and promotional programs to Sales, Marketing, and Operations.
• Identify and evaluate new vendor and distribution partnerships that expand Bluum’s AV capabilities or address customer needs not currently served by the existing portfolio.

• Participate in customer discovery meetings to understand AV requirements, space types, and use cases; conduct assessments of existing AV environments and develop tailored solution recommendations.
• Provide vendor‑agnostic presales advisory to Sales and customers, recommending the right combination of IFP, display, audio, and conferencing technologies for each environment.
• Support deal development by coordinating demonstrations, developing solution architectures, and assisting Sales in building proposals that clearly articulate customer value and ROI.
• Assist with deal registrations, vendor pricing approvals, and configuration guidance to help sellers move AV opportunities through the pipeline efficiently.
• Provide ongoing lifecycle support and consulting to customers post‑deployment, including product refresh planning and technology upgrade pathways.

• Collaborate with Bluum’s training team to develop AV‑specific training programs for new and existing Account Executives, covering IFP, Pro AV displays, audio, and conferencing solution categories.
• Curate and maintain AV enablement…