Sr. Product Marketing Manager, Lifecycle

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

At Alteryx, we empower organizations to put data and AI to work across the entire enterprise. We’re innovators, problem-solvers, and dreamers — constantly challenging the status quo to deliver outcomes that matter. If you’re passionate about crafting exceptional customer journeys and driving measurable impact across the customer lifecycle, we want to hear from you.

As our Senior Product Marketing Manager, Lifecycle, you will own the post‑sales journey, working horizontally across our product portfolio to accelerate trial success, onboarding excellence, deep adoption, expansion, and realized value. This role is distinct from traditional product or launch‑centric PMM roles: you will define and operationalize lifecycle motions that connect customer outcomes to revenue growth and retention.

• Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization.
• Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer‑facing teams.

• Define and articulate compelling customer value journeys rooted in outcomes that matter.
• Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time‑to‑value.

• Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages.
• Partner with Rev Ops to operationalize triggers, plays, and metrics that drive consistent lifecycle execution.

• Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback.

This role partners broadly across teams, including:

• Product Management:
  To align lifecycle strategy with product direction and adoption priorities.
• Customer Success & Experience (CX):
  To co‑design onboarding and adoption motions.
• Sales & Rev Ops:
  To operationalize expansion and retention plays.
• Marketing & Field Teams:
  To integrate lifecycle narratives into broader GTM programs.

• An adopted lifecycle framework that aligns cross‑functional teams around customer outcomes and revenue impact.
• Measurable improvements in trial conversion, activation rates, and onboarding success.
• Increased adoption depth and expansion readiness in targeted segments.
• Lifecycle‑specific enablement that’s actively used by Sales and CS.
• Demonstrable linkage between lifecycle initiatives and retention/expansion growth.

• 7+ years in product marketing, lifecycle marketing, or customer experience strategy within B2B SaaS.
• Proven ability to design and scale post‑sales lifecycle programs tied to measurable outcomes.
• Strong cross‑functional collaboration and influence skills, especially with Product, GTM, and customer teams.
• Data‑driven mindset — comfortable deriving insights from usage, telemetry, and customer signals.
• Exceptional communication and storytelling skills with an eye for translating strategic frameworks into field‑ready materials.

• Experience shaping retention or expansion‑oriented motions in subscription or usage‑based business models.
• Familiarity with analytics platforms and customer journey measurement frameworks.
• Exposure to cross‑functional GTM motions in high‑growth SaaS environments.

At a time when customers expect rapid value realization and measurable outcomes from their analytics investments, Alteryx is doubling down on the lifecycle that connects product value to business impact. This role ensures that our…