Bilingual Business Development Center BDC Representative Motor

Job Description

Job Description

Bilingual Business Development Center (BDC) Representative – All Motors Used Car Dealership

Location: All Motors – 29 Newbury Street, Peabody, MA 01960
Department: Sales / Customer Relations
Reports To: Sales Manager or General Manager
Schedule: Full-Time | Weekends Required | On-Site

All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative
.

This position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.

The ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.

• Respond promptly to all phone calls, internet leads, text messages, and social media inquiries — in both English and Spanish.
• Engage customers with accurate information on vehicles, promotions, and financing options.
• Provide consistent follow-up and maintain relationships with potential buyers and past customers.
• Manage and update customer information accurately within the dealership CRM system.
• Conduct 80–100 outbound calls or texts per day to generate interest and set appointments.
• Follow up on missed appointments and unsold leads to maximize conversion rates.
• Schedule qualified appointments and coordinate closely with the sales team to ensure a smooth handoff.
• Maintain a 50%+ appointment show rate and 20–25% close rate on shown appointments.
• Support dealership marketing efforts including community events, digital promotions, and QR code campaigns to increase foot traffic.
• Collaborate with sales and management to help achieve monthly sales goals of 30–50 vehicle units
  .

• 1–3 years of experience in automotive BDC, customer service, or inside sales preferred.
• Must be fluent in English and Spanish (spoken and written).
• Excellent communication, active listening, and interpersonal skills.
• Organized, dependable, and goal-oriented with a strong sense of initiative.
• Comfortable using CRM software and Microsoft Office tools.
• Positive, team-oriented mindset with a professional attitude.
• High School Diploma or GED required; some college coursework preferred.

• Pay Structure:
  Salary + Bonus (performance-based incentives for appointments shown and vehicles sold).
• Schedule: Full-time, including some evenings and weekends.

At All Motors, we’re more than a dealership — we’re a family-focused, community-driven organization that values professionalism, customer care, and personal growth.

We are seeking a bilingual (English/Spanish) professional who thrives in a fast-paced environment, enjoys helping others, and wants to build a long-term career in automotive sales and customer relations.

All qualified applicants are encouraged to apply. We are proud to be an equal opportunity employer and welcome diversity in our workplace — including candidates who are bilingual, women, and individuals from all backgrounds.

All Motors Used Car Dealership
29 Newbury Street
Peabody, MA 01960

Please submit your résumé and a brief message describing your customer service or sales experience.

All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative.

This position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.

The ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.