Digital Marketing Principles, Department of Marketing, Management, and Health Care Administrati

Adjunct Faculty – Digital Marketing Principles

University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach on-site in Pearl City, HI, in the Marketing program.

Digital Marketing Principles (MRKT 311):
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.

• Master’s in Marketing or related field from an accredited institution of higher learning required.
• Professional experience in Marketing or related field.
• Experience teaching adult learners online and in higher education is strongly preferred.

• A terminal degree in Marketing or a related field of learning.
• Teaching experience in digital marketing.

Resume/ Curriculum Vitae; cover letter highly preferred. If selected, candidates with international degrees may be required to submit translation/degree evaluations from NACES‑approved vendors.

• Actively engage students through frequent interaction that motivates them to succeed and conveys a genuine energy and enthusiasm for learning.
• Guide students in active collaboration and the application of their learning in problem‑ and project‑based learning demonstrations.
• Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments.
• Demonstrate relevant and current subject‑matter expertise, and help students connect concepts across their academic program.
• Provide feedback to your program chair on possible curricular improvements.
• Complete the online two‑week new faculty orientation, Fac Dev 411, as a condition of hire.

• Health Coverage:
  Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Adjuncts are not eligible for the State of Maryland subsidized rates and would be responsible for the total cost if enrolled.
• Insurance Options:
  Term Life Insurance and Accidental Death and Dismemberment Insurance.
• Supplemental Retirement Plans: 401(k), 403(b), 457(b), and various Roth options (no matching funds).

Commensurate with experience. Position open until filled.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

UMGC is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee‑accommodations.