Digital Media Specialist

Digital Media Specialist

- Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC) – Hawaii

- Primary day-to-day work location: COMNAVSURFGRU MIDPAC, Building 150

- Work may also be performed aboard ships or at shore activities as directed by the TPOC.

Position:
Full-Time / On-Site (Joint Base Pearl Harbor-Hickam, Hawaii)

Caladwich is seeking a highly motivated, detail-oriented Digital Media Specialist to support Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC) at Joint Base Pearl Harbor-Hickam, Hawaii. The specialist will execute comprehensive social and digital media support, including strategy development, multimedia content creation, platform management, audience engagement, analytics, reporting, and compliance monitoring.

This position offers the opportunity to strengthen COMNAVSURFGRU MIDPAC's online presence and stakeholder engagement through accurate, timely, and compelling digital communication. The role works collaboratively with Commander, Naval Surface Force Pacific (CNSP) and command stakeholders to maintain consistent Navy branding and messaging while adapting to emerging communication trends and technologies.

Caladwich is a U.S.

-based Service-Disabled Veteran-Owned Small Business (SDVOSB) and SBA 8(a) certified company providing professional services and mission support solutions to federal agencies worldwide. Our capabilities include Acquisition Support, Program Management, Logistics Support Services, Process Improvement, Asset Management, and Operational Support Services for DoD, DHS, VA, and GSA customers.

As a Veteran-owned company, our mission remains steadfast:
Integrity. Solutions. Results.

• Collaborate with Commander, Naval Surface Force Pacific (CNSP) to develop and execute a comprehensive digital media strategy aligned with COMNAVSURFGRU MIDPAC objectives.
• Integrate strategic planning, content creation, platform management, audience engagement, analytics, and compliance monitoring within Navy guidelines.
• Create engaging multimedia content, including videos, graphics, articles, and infographics, tailored to diverse audiences while adhering to Navy messaging guidelines.
• Regularly update and manage command social media platforms with accurate, relevant, timely, and high-quality content reflecting COMNAVSURFGRU MIDPAC values and objectives.
• Actively oversee command social media profiles and maintain responsive interaction with audiences.
• Employ engagement tactics such as contests, polls, live sessions, and community-driven initiatives to increase participation, retention, visibility, reach, and engagement.
• Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.
• Prepare comprehensive reports and data-driven assessments to refine content, engagement strategies, and platform management.
• Ensure strict adherence to Navy directives, security protocols, confidentiality standards, and established digital communication policies.
• Coordinate across departments to maintain consistent branding and messaging across digital platforms.
• Stay informed on emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.

• Manage and maintain websites, ensuring content accuracy and adherence to DoD policies.
• Create written and visual content for websites and social media platforms, with specific emphasis on audience engagement on Facebook and Instagram.
• Monitor and analyze website and social media analytics and use performance data to inform communication decisions.
• Maintain timely and responsive communication when addressing audience inquiries and comments.
• Participate…